Postcards
Why online games aren't stupid
July 29, 2010: 11:23 AM ETThe buzz at Fortune Brainstorm Tech last weekend, as I mentioned in Monday's Postcard, was much about the power of online games. Google (GOOG), Walt Disney (DIS), and lots of startup folks view social games as a most efficient pathway to getting active Internet users to spend money online.
So, what do you know, a bunch of social-game deals are making headlines this week. Fortune.com's JP Mangalindan and I co-wrote a story about the boom. (Thanks, JP, even though at Brainstorm Tech I hung out with Zynga CEO Mark Pincus, the king of online games, I'm not a gamer gal.) "How social gaming became the future of the Internet" explains the trend.
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One social-networking player making real money
by Jessica Shambora
Are there green shoots of profitability in the land of social networking?
Last week Twitter announced deals with Microsoft (MSFT) and Google (GOOG) to make its posts available on the Bing and Google search engines--and this could be a reliable source of future revenue. Though as Adam Lashinsky writes in the current issue of Fortune, Twitter co-founders Evan Williams and Biz Stone are still less focused on making MORE
Jessica Shambora, Writer-Reporter - Oct 29, 2009 1:11 PM ET
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Fortune Most Powerful Women
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In her first public interview since taking on the CEO gig at Yahoo, Marissa Mayer outlines her priorities both in and out of the company. Watch
Brenda Barnes famously quit a big job to be with her kids. Years later, a massive stroke nearly killed her--and her daughter returned the favor. Watch
Fortune senior editor at large Pattie Sellers has written some of Fortune's most talked-about cover stories, including "Marissa Mayer: Ready to Rumble at Yahoo," "Oprah's Next Act," "Can Meg Whitman Save California?" "The $100 Billion Woman" (Melinda Gates), and "Remodeling Martha" (Martha Stewart). She has helped oversee Fortune's "Most Powerful Women in Business" package every year since its launch in 1998. Pattie is Executive Director of the Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business and beyond. She oversees MPW programs that enable women leaders to extend their influence and empower the next generation—such as Fortune MPW Entrepreneurs and the Fortune-U.S. State Department Global Women Leaders Mentoring Partnership. Beyond her Fortune duties, she is also developing Live Content across Time Inc. Pattie grew up in Allentown, PA, graduated from the University of Virginia, and started at Fortune in 1984. Her blog, Postcards, is about how power players lead, manage others, and navigate their careers.
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