Postcards

How the power players do it - by Fortune editor at large Patricia Sellers

Buffett, Handler and Steinem walk into a party...

October 19, 2011: 11:16 AM ET

Chelsea Handler, Pattie Sellers, and Gloria Steinem in the Green Room at the Fortune Most Powerful Women Summit. Photo: Asa Mathat.

It's strange to fathom Chelsea Handler, Gloria Steinem, and Warren Buffett collaborating to reform America's tax code. But at the recent Fortune Most Powerful Women Summit, the edgy late-night talk-show host, the feminist icon, and the famed investor united around the "Buffett Rule," his proposal to lift taxes on the super-rich and equalize tax rates across classes. "I couldn't be more pleased," says Buffett, clearly pumped about his new supporters. "If I can get Chelsea and Gloria to command an army, I don't need more commanders."

The trio is strange enough--and certain to prompt serious eye-rolling over another celeb-backed cause--but stranger still and very amusing is the play-by-play of how they came together. The love story began, actually, with a wardrobe malfunction in the "green room" of the Ritz-Carlton Hotel in Laguna Niguel, California. Handler was relaxing back stage, after interviewing Arianna Huffington before a crowd of 400 women leaders and Buffett (the event's only male speaker), when Steinem walked in to introduce herself. Handler noticed, at that moment,  that her ripped camisole left one cup of her bra entirely exposed to her lifelong role model. "The perfect intro to Gloria Steinem," says Handler, recalling the wardrobe malfunction that turned out to be an ice-breaker. The two women hit it off instantly and quickly agreed that Buffett, of all the day's speakers, had been the most interesting and provocative.

It was Steinem, typically, who prodded Handler to start a movement in support of the Buffett tax plan. "There are so many great ideas here, but we need action to come out of it," said Steinem about the Summit. As she went on to riff passionately about the widening gap between rich and poor, Handler started emailing her Hollywood friends, including Reese Witherspoon, to ask if they would be willing to pay more taxes a la the Buffett Rule, in order to equalize the system.  "I can get the celebrity crowd," she vowed to Steinem.

An hour later, at the Summit's cocktail reception, Buffett heard about the movement and was particularly pleased to learn that his heroine was an instigator. "I remember seeing Gloria 40 years ago, giving a lecture at Creighton University. She blew me away," Buffett said, noting that Steinem "expresses ideas forcefully without being obnoxious." Over in a corner, Steinem was deep in conversation with Facebook COO Sheryl Sandberg. "Can we put a petition out in the hall tomorrow, for women to sign in support of the Buffett Rule?" Gloria asked as I walked up to them. "You could put it online," quipped Sandberg, meaning it seriously.

Not much would have come of all this if Handler and Steinem had not made their way to Buffett's dinner table that evening. "Oh, hello girls, I'm excited to see you," the billionaire said to the power duo. Handler, a standup comic, steered the talk in a sexual direction ("I'm an older man," said Buffett, playing along. "I'm 77," replied Steinem flirtatiously). Before they left his table, Buffett directed his new advocates: "I'd love for you to get on board and spread the word."

Since the Summit in early October, Steinem has been collecting supporters of the Buffett Rule on, "pardon the expression, my Facebook fan page," she says. Steinem is asking for zip codes so she can send names of supporters to the appropriate people in Congress. She also talked up the Buffett Rule on Chelsea Lately, Handler's late-night talk show on E! (CMCSA).

Handler, meanwhile, is Tweeting and urging her pals who have millions of Twitter followers (as she does) to Tweet about Buffett and his tax reform idea. Rosie O'Donnell is signed on. When Handler emailed her asking for help, Rosie replied: "yes I am in. let me know how I can help. Don't u love knowing Gloria? She is better than Jesus."

Who knows how far this will go? A lot of celebs won't love the Buffett Rule, and many who sign on will look to dodge it with the aid of their accountants and lawyers. Nonetheless, Buffett is basking in this unexpected advocacy. "This is what I was hoping would happen," he says. Since he's not a TV watcher, he had never heard of Chelsea Handler before the Summit, but, he says, "I fell in love with her." He adds, "Anything I can do to help her, with facts or backup materials, tell her to call me. Tell her I have an 800-number for her, straight to my office."

Here's Handler, on stage with me at the MPW Summit, sounding off on Buffett and taxes:

To stay up-to-date with the Fortune Most Powerful Women community, follow us on Twitter and like us on Facebook.

Fortune's Most Powerful Women
Fortune's Most Powerful Women For the latest on the most influential women in business, philanthropy, government, and the arts, like us on Facebook.
Guest Posts
Fortune Most Powerful Women Fortune Most Powerful Women The rolodex that redefined power
Profile in The Washington Post
Sheryl Sandberg: Sheryl Sandberg: Don't leave before you leave
COO of Facebook
Gina Bianchini Gina Bianchini The Steve Jobs route to building a startup
Founder of Ning and Mightybell
Video
Google's Marissa Mayer: How I got ahead In a funny and candid interview, Google VP Marissa Mayer explains how she got to the top. Watch
The day Ursula Burns almost left Xerox Xerox CEO Ursula Burns shares how she once accepted a job with Dell but ended up staying with Xerox. Watch
About This Author
Pattie Sellers
Patricia Sellers
Editor at Large, Fortune

Pattie Sellers has written some of Fortune's most talked-about cover stories, including "Oprah's Next Act," "Can Meg Whitman Save California?" "The $100 Billion Woman" (Melinda Gates), "MySpace Cowboys," Martha Stewart ("I cannot be destroyed"), Ted Turner ("Gone with the Wind") and Oprah Winfrey ("Oprah Inc."). Since its launch in 1998, Pattie has helped oversee Fortune's "Most Powerful Women" cover package.
A specialist at dissecting larger-than-life personalities, she has also profiled former U.S. Treasury Secretary Hank Paulson, Morgan Stanley chairman John Mack, and countless CEOs.
Pattie co-chairs the annual Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business, philanthropy, government, academia, and the arts. She started at Fortune in 1984, covering the big brand companies.
In Pattie's blog, Postcards, she provides insight into the lives of super-achievers through commentary, career advice, and Guest Posts by CEOs and other leaders.

Email Pattie Sellers | Welcome to Postcards.
Subscribe: RSS feed | email newsletter
MPWomen go Global

Every year Fortune and the U.S. State Department sponsor the Global Women Leaders Mentoring Partnership, which brings rising-star women from developing countries to the U.S. to work closely with participants of the annual Fortune Most Powerful Women Summit - among them CEOs Andrea Jung of Avon, Ann Moore of Time Inc., and Ursula Burns of Xerox.

Read more

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2012 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2012 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2012. All rights reserved. Most stock quote data provided by BATS.
Powered by WordPress.com VIP.