Postcards

How the power players do it - by Fortune editor at large Patricia Sellers

Gilt Groupe's Jetsetter takes off

September 30, 2009: 4:19 PM ET

Shoppers may have fewer dollars these days, but they still want to make the most of them. That's the idea behind Gilt Groupe, the members-only shopping site featuring daily deals, or "flash-sales," on limited quantities of designer goods. (Click here for a post about Gilt CEO Susan Lyne, formerly head of Martha Stewart Living Omnimedia).

Now Gilt is bringing the same formula to the luxury travel sphere with a new site called Jetsetter. Before you start thinking this is just another Orbitz/Expedia/Travelocity/Priceline copycat, check out my story on the Fortune Brainstorm Tech site. I explain how Jetsetter departs from the norm, with destinations like the Cotton House on the Isle of Mustique, and the Bauer Hotel, overlooking Venice's Grand Canal. The list of mass-market travel sites may be long, but according to Jetsetter CEO Drew Patterson, "The luxury travel industry has a lot of white space." --Jessica Shambora

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About This Author
Pattie Sellers
Patricia Sellers
Editor at Large, Fortune

Pattie Sellers has written some of Fortune's most talked-about cover stories, including "Oprah's Next Act," "Can Meg Whitman Save California?" "The $100 Billion Woman" (Melinda Gates), "MySpace Cowboys," Martha Stewart ("I cannot be destroyed"), Ted Turner ("Gone with the Wind") and Oprah Winfrey ("Oprah Inc."). Since its launch in 1998, Pattie has helped oversee Fortune's "Most Powerful Women" cover package.
A specialist at dissecting larger-than-life personalities, she has also profiled former U.S. Treasury Secretary Hank Paulson, Morgan Stanley chairman John Mack, and countless CEOs.
Pattie co-chairs the annual Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business, philanthropy, government, academia, and the arts. She started at Fortune in 1984, covering the big brand companies.
In Pattie's blog, Postcards, she provides insight into the lives of super-achievers through commentary, career advice, and Guest Posts by CEOs and other leaders.

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Every year Fortune and the U.S. State Department sponsor the Global Women Leaders Mentoring Partnership, which brings rising-star women from developing countries to the U.S. to work closely with participants of the annual Fortune Most Powerful Women Summit - among them CEOs Andrea Jung of Avon, Ann Moore of Time Inc., and Ursula Burns of Xerox.

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