Postcards

How the power players do it - by Fortune senior editor at large Patricia Sellers

Silicon Valley: Wasteland for women, really?

April 19, 2010: 11:42 AM ET

Good to see the New York Times taking on the issue of Women in Silicon Valley (Why so few?!) on the front page of its business section on Sunday.

The story was interesting and full of eye-opening stats: Women own 40% of the private businesses in the U.S., for example, but they create only 8% of venture-backed tech start-ups.

My quibble with the story is that it failed to point out the remarkable female execs who are building start-ups--even if they didn't found them. Front and center is Sheryl Sandberg, Facebook's COO, who emailed me this morning. Women, Sandberg noted, tend to be as good at risk-taking as men when doing a deal or building a product. But when it comes to their own careers, they're often more risk-averse. That tendency, of course, limits their entrepreneurialism.

Then there's Sukhinder Singh Cassidy, who was one of the most senior women at Google (GOOG) and left a year ago because, she told me, she's an entrepreneur at heart. She didn't create Polyvore--a guy did. But she recently moved to the fashion start-up as CEO and is charged with building it.

I'm not denying the problem--Silicon Valley needs more women venture capitalists and entrepreneurs who can be role models. But don't think that there are few female pioneers eager to impart their wisdom and inspire the next generation. The story I wrote in Fortune's 2008 Most Powerful Women issue illustrates the eagerness of this generation of women leaders in tech to bring the next gen along.

And if you're keen on the topic, here are a few related Guest Posts that we've published on Postcards:

Sheryl Sandberg's  "Don't leave before you leave" is a provocative and smart take on women and make-or-break career choices.

Theresia Ranzetta's "Rx for Silicon Valley success" offers advice from an Accel PartnersVC who puts big money behind women-led ventures.

And Sukinder Singh Cassidy's "Career advice from a Google vet" lays out 10 guidelines. Hey guys, it's useful for you too.

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About This Author
Pattie Sellers
Patricia Sellers
Senior Editor at Large, Fortune
Executive Director of MPW/Live Content, Time Inc.

Fortune senior editor at large Pattie Sellers has written some of Fortune's most talked-about cover stories, including "Marissa Mayer: Ready to Rumble at Yahoo," "Oprah's Next Act," "Can Meg Whitman Save California?" "The $100 Billion Woman" (Melinda Gates), and "Remodeling Martha" (Martha Stewart). She has helped oversee Fortune's "Most Powerful Women in Business" package every year since its launch in 1998. Pattie is Executive Director of the Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business and beyond. She oversees MPW programs that enable women leaders to extend their influence and empower the next generation—such as Fortune MPW Entrepreneurs and the Fortune-U.S. State Department Global Women Leaders Mentoring Partnership. Beyond her Fortune duties, she is also developing Live Content across Time Inc. Pattie grew up in Allentown, PA, graduated from the University of Virginia, and started at Fortune in 1984. Her blog, Postcards, is about how power players lead, manage others, and navigate their careers.

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