Postcards

How the power players do it - by Fortune senior editor at large Patricia Sellers

Power Point: Beware errors of perception

October 28, 2008: 5:23 PM ET

"This meltdown is not just a financial event, but also a cultural one. It's a big, whopping reminder that the human mind is continually trying to perceive things that aren't true, and not perceiving them takes enormous effort."

-- David Brooks, in his op-ed column, "The Behavioral Revolution," in today's New York Times. On the Dow's second-best day ever, marking an 889-point gain, we need to keep in mind what pitched us into the market meltdown. Brooks' column is a fascinating take on how faulty decisions get made--frequently because of errors of perception. Brooks cites author Nassim Nicholas Taleb, whose books Fooled by Randomness and The Back Swan were, as he says, "broadsides at the risk-management models used in the financial world and beyond." One common error of perception, according to Taleb, is a tendency to see data that confirm our prejudices more vividly than data that contradict them. This can lead to group think and dangerous decision-making.

Reading Brooks' column, I couldn't help but think about an interview I did last year with Jami Miscik, who headed the CIA's intelligence directorate before she moved to Wall Street in 2005 and became global head of sovereign risk at Lehman Brothers. Since Barclays (BCS) bought Lehman's North American operations last month, Miscik has stepped into the same role at the big British bank. But last summer, she explained to me how errors of perception--the very type that Brooks and Taleb cite--led her and other government experts, from President Bush on down, to mistakenly believe that Saddam Hussein had weapons of mass destruction. In my Fortune profile of Miscik last year, she explained how a senior analyst trains a junior analyst and passes on his view--and that junior analyst then passes on that same view to the next analyst. Sound familiar? "You need to rigorously examine inherited assumptions and at all costs avoid group-think," Miscik said.

Indeed, in financial markets and geopolitics, the rule equally applies.

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About This Author
Pattie Sellers
Patricia Sellers
Senior Editor at Large, Fortune
Executive Director of MPW/Live Content, Time Inc.

Fortune senior editor at large Pattie Sellers has written some of Fortune's most talked-about cover stories, including "Marissa Mayer: Ready to Rumble at Yahoo," "Oprah's Next Act," "Can Meg Whitman Save California?" "The $100 Billion Woman" (Melinda Gates), and "Remodeling Martha" (Martha Stewart). She has helped oversee Fortune's "Most Powerful Women in Business" package every year since its launch in 1998. Pattie is Executive Director of the Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business and beyond. She oversees MPW programs that enable women leaders to extend their influence and empower the next generation—such as Fortune MPW Entrepreneurs and the Fortune-U.S. State Department Global Women Leaders Mentoring Partnership. Beyond her Fortune duties, she is also developing Live Content across Time Inc. Pattie grew up in Allentown, PA, graduated from the University of Virginia, and started at Fortune in 1984. Her blog, Postcards, is about how power players lead, manage others, and navigate their careers.

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