Postcards

How the power players do it - by Fortune senior editor at large Patricia Sellers

Power Point: Don't do it for the money

November 3, 2008: 6:38 PM ET

"If I wanted to make money, I would do something easier. Maybe women are prone to take crazy risks."

-- Anne Wojcicki, co-founder of consumer DNA startup 23andMe. The company's gene-testing service was named "Invention of the Year" in the new issue of Time. 23andMe beat runners-up such as the Tesla Roadster at No. 2, the Chevy Volt (GM) at No. 7, the Speedo (WRC) LZR Racer (No. 26), high-tech running shoes by Nike (NKE) and Adidas (No. 43), and Google's (GOOG) floating data center (No. 47).

Wojcicki and partner Linda Avey started 23andMe with backing from Genentech (DNA) and Google, which Wojcicki's husband Sergey Brin co-founded. Sure, these two women had a head-start that your typical entrepreneurs don't get. Still, it's clear that they're not in this risky and controversial business of analyzing DNA just for the money. Pattie's recent story, "The New Valley Girls" in Fortune's Most Powerful Women issue explains how Wojcicki was terribly frustrated by the inadequacy of America's healthcare system, and it was Brin's partner, Google co-founder Larry Page, who urged her to do something about it. "He kept saying, 'If you think there's a problem, fix it.'," Wojcicki says. "It was a good kick in the butt."

For more on Wojcicki and other powerful women of Silicon Valley, check out our interactive graphic that shows how the women are connected and how they made it big in tech. --Jessica Shambora

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About This Author
Pattie Sellers
Patricia Sellers
Senior Editor at Large, Fortune
Executive Director of MPW/Live Content, Time Inc.

Fortune senior editor at large Pattie Sellers has written some of Fortune's most talked-about cover stories, including "Marissa Mayer: Ready to Rumble at Yahoo," "Oprah's Next Act," "Can Meg Whitman Save California?" "The $100 Billion Woman" (Melinda Gates), and "Remodeling Martha" (Martha Stewart). She has helped oversee Fortune's "Most Powerful Women in Business" package every year since its launch in 1998. Pattie is Executive Director of the Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business and beyond. She oversees MPW programs that enable women leaders to extend their influence and empower the next generation—such as Fortune MPW Entrepreneurs and the Fortune-U.S. State Department Global Women Leaders Mentoring Partnership. Beyond her Fortune duties, she is also developing Live Content across Time Inc. Pattie grew up in Allentown, PA, graduated from the University of Virginia, and started at Fortune in 1984. Her blog, Postcards, is about how power players lead, manage others, and navigate their careers.

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