I met Steve Jobs only once--back in 2007 when he came to Fortune to demo the iPhone. What a thrill when he walked into the conference room and took the empty chair next to mine. Over the next 90 minutes, the Apple (AAPL) founder and chief mesmerized Fortune's editors by previewing his game-changing product and his insanely creative mind at work.
That day, I saw proof, up close and personal, that Silicon Valley doesn't necessarily belong to the geeks. Steve Jobs didn't have an engineering degree, and he was no programming wizard. He let his innovative brain flow freely--so freely, as filmmaker George Lucas told me last week, that he invented things most people thought wouldn't work--and today, we cannot imagine living without.
Before I wrote "Will the next Facebook be founded by a woman?" for Fortune's current Most Powerful Women issue, I checked in with Gina Bianchini, a Silicon Valley entrepreneur whose last startup was Ning and whose latest venture is another social platform, Mightybell. Bianchini is so passionate about the topic of women entrepreneurs that she came back at me, within hours of my request to talk, with a long email--Subject line: "Ok, you are going to think I'm a dork, but this was bugging me..." Her email was anything but dorky. And with a little editing, it is now this Guest Post. While none of us can be quite like Steve Jobs, someone following his creative footsteps, as Bianchini notes, has as good a shot at making it big as the brainiac kid, currently coding in some college dorm room, who aspires to be the next Mark Zuckerberg.
By Gina Bianchini, CEO, Mightybell
Where is the female Mark Zuckerberg? I've heard this question a lot. Typically, a fair amount of hand-wringing comes with trying to answer it. There's a reason that the question is hard to answer. It's the wrong question.
As it turns out, there are very few male Mark Zuckerbergs. Starting consumer Internet companies is hard. Really hard. And if you look beyond the co-founder and CEO of Facebook, you'll notice a pattern in entrepreneurial success stories that is different from what you see in the movies.
Many industry observers and venture capitalists talk about investing only in technical founders. I've heard people I respect say, essentially, "Don't try to be a consumer Internet entrepreneur unless you can code." Despite being a three-time founder who has helped build products used, collectively, by close to 100 million people around the world, I've occasionally wondered if I, because of my educational background, chose an impossible path. I have a BA in political science from Stanford, plus an MBA.
I went to the data, and then I realized that perception is not reality. I looked at the entrepreneurs I know beyond Zuckerberg at Facebook and Larry Page and Sergey Brin at Google (GOOG). What is the background of social and consumer technology founders, my peer group? Are they more technical than I am? And by the way, did they get it right on their first try, or did they fail first and try again?
If you disregard gender, they actually look a lot more like me than like Mark Zuckerberg, who was a computer science major at Harvard when he started Facebook (and still codes to this day). Other iconic entrepreneurs have backgrounds that could well have led them anywhere except the Internet. Zynga's Mark Pincus was an economics major at the University of Pennsylvania. Foursquare co-founder and CEO Dennis Crowley has a BA in advertising from Syracuse University. Andrew Mason, the founder of Groupon, majored in music at Northwestern, for heaven's sake. Alexandra Wilkis Wilson, who co-founded online retailer Gilt Groupe, majored in romance languages at Harvard before earning her MBA there. Gilt co-founders Kevin Ryan and Alexis Maybank also traveled the non-tech route.
If Zuckerberg, the Google guys, and Bill Gates are the pattern creators, Steve Jobs may be the best counter-evidence to the creation myth. He didn't study computer science during his brief time at Reed College. He didn't need to be an ace at coding. Instead, he relentlessly and passionately focused on products. He marketed. He sold. He inspired. He challenged. He succeeded. He failed. He kept going. Then, he succeeded again. These are the true characteristics of a successful entrepreneur in the consumer Internet space. And there is nothing stopping women from performing just as well as men.
While it's true that women don't sit in the upper echelons of the corporate universe -- and I'll let others speculate on why that is -- I know this about succeeding as a consumer Internet entrepreneur: The key is to focus on the data and bury the stereotypes that signal to women that the game is not for us.
Gina Bianchini recently launched Mightybell, a social platform that lets users create and organize content in a step-by-step format. She is the co-founder and former CEO of Ning.
For more on breakout female founders, see Fortune's 10 Most Powerful Women Entrepreneurs. For updates on Fortune Most Powerful Women, follow us on Twitter and like us on Facebook.
Now that Sony (SNE) has optioned Walter Isaacson's soon-to-be-released biography of Steve Jobs, we're wondering who should play the late great Apple (AAPL) founder and chief on the big screen.
Noah Wyle played Jobs in TNT'S Pirates of Silicon Valley, and in fact, I visited that movie set back in 1998 and wrote this Fortune story about it. And last week, Wyle riffed to Fortune about the apprehension he felt MORE
Patricia Sellers - Oct 11, 2011 2:29 PM ET
While Steve Jobs' greatest legacy is Apple (AAPL), many people forget that the bulk of his wealth comes from Walt Disney (DIS), where he was the largest shareholder and an incomparable influence on how to delight and entertain kids.
"He did things because they were fun and cool," moviemaker George Lucas told me this morning, summing up Jobs' magic formula. Jobs' journey into the entertainment business began with Lucas, who sold him a MORE
Patricia Sellers - Oct 6, 2011 3:33 PM ET
by Patricia Sellers
I have to admit that even among Fortune staffers, most of us predicted that Apple (AAPL) CEO Steve Jobs or Ford's (F) turnaround chief, Alan Mulally, would be selected as the magazine's Businessperson of the Year.
What a surprise that No. 1 on the list is Reed Hastings, the founder, chairman and CEO of Netflix.
Hastings is a great choice, actually. The 50-person ranking is about 2010's top movers and MORE
Patricia Sellers - Nov 19, 2010 12:37 PM ET
by Patricia Sellers
I'm back from Brainstorm Tech in Aspen. Among the CEOs at Fortune's three-day confab: Ursula Burns of Xerox (XRX), Barry Diller of IAC (IACI), Tim Armstrong of AOL (AOL), Bobby Kotick of Activision Blizzard (ATVI), and Susan Lyne of Gilt Group.
I saw plenty that excited me (Flipboard for the iPad is cool, and I downloaded it right away), but I also heard lots that made my head spin. MORE
Patricia Sellers - Jul 26, 2010 3:16 PM ET
by Patricia Sellers
Facebook claims more than 400 million users. Skype (EBAY) has over 20 million users at peak times. Ten billion financial market price movements happen daily.
In a world of information overload, another winner: Thomson Reuters (TRI), whose EVP and chief strategy officer, David Craig, was on a panel that I ledon Saturday at the Aspen Ideas Festival. Thomson Reuters, purportedly the world's largest financial real-time data network, spews out MORE
Patricia Sellers - Jul 12, 2010 1:45 PM ET
by Patricia Sellers
"The real question is, What is a PC?"
That's what Microsoft (MSFT) CEO Steve Ballmer said yesterday in response to a proclamation by the other Steve -- Apple (AAPL) CEO Jobs -- that the era of the PC is over.
But that was just one of lots of interesting questions lobbed at this week's All Things DIgital confab in California...
What is a TV show in a multimedia marketplace?
What is journalism in MORE
Patricia Sellers - Jun 4, 2010 10:32 AM ET
by Patricia Sellers
"The biggest startup on the planet." That's the way Steve Jobs described Apple (AAPL) last evening here at the D: All Things Digital confab put on by the Wall Street Journal.
Come to think of it, the best big companies tend to be run like startups. Think about Starbucks (SBUX), where the guy who built the business practically from scratch returned as Mr. Fix-It CEO after things went MORE
Patricia Sellers - Jun 2, 2010 10:27 AM ET
by Patricia Sellers
The man of the moment, Philip Elmer-DeWitt, stopped by this morning editor's meeting at Fortune to demo the iPad.
Last time we gathered for a big-deal Apple (AAPL) demo was 2007, when Steve Jobs came by to give us a pre-launch peek of the iPhone. He sat next to me that day, and it was insanely great. Today, having Phil -- an "Apple-holic," as Fortune managing editor Andy Serwer MORE
Patricia Sellers - Apr 5, 2010 1:01 PM ET
"A key Jobs business tool is his mastery of the message. He rehearses over and over every line he and others utter in public about Apple, which authorizes only a small number of executives to speak publicly on a given topic. Key to the Jobs approach is careful consideration of what he and Apple say -- and don't say. "
--Fortune's Adam Lashinsky on Apple (AAPL) CEO Steve Jobs. Lashinsky's cover MORE
Jessica Shambora, Writer-Reporter - Nov 10, 2009 6:45 PM ET
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