How the power players do it - by Fortune senior editor at large Patricia Sellers

Power Point: Amazon introduces Kindle 2

February 9, 2009: 6:27 PM ET

"It isn't as though the two things—books and the Kindle—are in conflict. It's like peanut butter and chocolate. When you put them together, you get a whole new taste treat."

-- Best-selling author Stephen King at a press event announcing the Amazon Kindle 2 in New York City on Monday. King's comments underscore what (AMZN) CEO Jeff Bezos has said since the Kindle, an electronic book reader, was introduced in November 2007--and he echoed today: "Kindle is designed to disappear so that you can enter the author's world." It was the natural lead-up for King to read--on his Kindle, of course--from a story he wrote for exclusive distribution on the Kindle 2.

The most notable upgrades to the Kindle include: increased battery life, more memory, better navigation, sleeker design, improved display and faster page-turning. The device is also capable of reading aloud to its user. One thing that didn't change: the price. At $359, the Kindle remains above the threshold for many would-be buyers. For more background on the Kindle, read my Tech Daily column posted at on Friday. Amazon stock was up slightly on the news, closing at $66.71 a share. --Jessica Shambora

Fortune's Most Powerful Women
Fortune's Most Powerful Women For the latest on the most influential women in business, philanthropy, government, and the arts, like us on Facebook.
Guest Posts
Fortune Most Powerful Women Fortune Most Powerful Women The rolodex that redefined power
Profile in The Washington Post
Sheryl Sandberg: Sheryl Sandberg: Don't leave before you leave
COO of Facebook
Wendy Clark Wendy Clark Exec learns firsthand how the homeless live
SVP of the Global Sparkling Brand Center at Coca-Cola
Marissa Mayer's 3 biggest decisions as Yahoo CEO With company stock up over 100% since she began running the company 16 months ago, Mayer reflects on her choices to date. Watch
Chelsea Clinton on running for office: 'I don't know' The vice chairman of the Clinton Foundation talks about her diverse career path and growing up in the spotlight. Watch
MPWomen go Global

The Fortune/U.S. State Department Global Women Leaders Mentoring Partnership brings rising-star women from countries around the world to the U.S. for three-week mentorships with participants of the annual Fortune Most Powerful Women Summit - among them Ursula Burns of Xerox, Laura Lang of Time Inc., Marissa Mayer of Yahoo, and Tory Burch.

Read more

Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by VIP.