Who is more stressed than an information-overloaded, work-and-family-balancing, time-starved American woman?
Women in India, Mexico, Russia and Brazil, according to a study released by Nielsen (NLSN) today.
For its "Women of Tomorrow" study, the information and measurement company polled nearly 6,500 women in 21 countries and found that women in emerging markets generally feel more stressed than those in developed countries.
But across the developed world, there are several countries--Spain, France, and Italy--where women claim to be more stressed than women in the U.S.
So, where in the world do the least stressed women reside? Go to liberal and egalitarian Sweden to find them.
And what about the "Women of Tomorrow"? When Nielsen asked about opportunities for the next generation of women, the most popular answer was "having access to technology." No surprise there. The least popular area of opportunity, among 18 listed in the survey, is more interesting: "reducing stress in your day-to-day life."
In other words, it's probably better to live in the stressful here and now than in an even more stressful tomorrow.
by Jessica Shambora
Barack Obama is on his way to the White House, so the polls suggest. But how are we going to feel once he's President of the U.S.? And if--just if--McCain upsets Obama, where will our heads and hearts be then?
Added Value, a brand consultancy that has worked with such companies as Honda (HMC), Kimberly-Clark (KMB), Coca-Cola (KO), Nestle (NSRGF) and Wyeth (WYE), explored the emotional connections between consumers MOREJessica Shambora, Writer-Reporter - Oct 23, 2008 4:30 PM ET
Women exercise power horizontally. I've said this often -- in speeches about leadership and at the Fortune Most Powerful Women Summit, an annual event that I chair. This horizontal slant spurs women leaders to reach beyond the jobs they're hired to do.
Want proof? In May, 40 top female executives in the U.S. -- all participants in the Fortune Summit -- spent two and half weeks mentoring rising stars from 24 MOREPatricia Sellers - Jun 12, 2008 2:16 PM ET
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