"Organic growth is more valuable because it comes from your core competencies. Organic growth exercises your innovation muscle. It is a muscle. If you use it, it gets stronger."
- A.G. Lafley, chairman and CEO of Procter & Gamble (PG), which is due to report quarterly earnings tomorrow morning. By driving innovation in age-old brands like Tide and Crest and Olay, P&G has beaten rivals in organic volume growth and profits too. Gillette Fusion recently became the company's 24th brand with annual sales of more than $1 billion.
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