Postcards

How the power players do it - by Fortune senior editor at large Patricia Sellers

The CEO in the woods, revealed

June 20, 2008: 6:00 PM ET

Jirka called! On Tuesday, I told you about my unforgettable interview with Jirka Rysavy, the founder and former CEO of Corporate Express, the office-supply company that Staples (SPLS) is buying for some $4.7 billion. This is the guy who lived in a cabin in the woods above Boulder, Colo. "I still live in the same place," Rysavy told me when he phoned Friday afternoon. Now he's the CEO of a Nasdaq-traded company, but he still lives simply and yes, uses an outhouse. "I didn't want money to change me," he professed. He doesn't even own a BlackBerry.

Notoriously press-shy (until today, he hadn't talked to a reporter in years, he said), Rysavy mentioned that a few things have changed in the decade since I visited him. On his plot in the woods, he now has a greenhouse, where he grows veggies, and a one-acre garden, with berries and currents. He's still an avid athlete - trained for the '04 Olympics, at age 50, in the 110-meter hurdles (with his native Czech team). Now 54, he's training for international competition in the 400-meter hurdles.

You probably don't know Gaiam (GAIA), the media/retail outfit that Rysavy started after selling Corporate Express. It's an impressive operation. Gaiam controls a big share of wellness/fitness DVD sales—a growing market - and sells balance balls (those big, brightly colored balls that you see in your gym) in some 70,000 retail outlets. Riding the wellness wave, Rysavy has built Gaiam's stock-market value to $330 million. Not bad for a guy who lives without running water.

P.S. I mentioned to Rysavy that two CEOs I know are into meditation - which is core to Gaiam's business. One is Procter & Gamble (PG) chief A.G. Lafley. Another is Ron Sargent of Staples - the office-products retail giant that, coincidentally, is buying the business that made Rysavy his first millions. Do you know any other CEOs who practice meditation?

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About This Author
Pattie Sellers
Patricia Sellers
Senior Editor at Large, Fortune
Executive Director of MPW/Live Content, Time Inc.

Fortune senior editor at large Pattie Sellers has written some of Fortune's most talked-about cover stories, including "Marissa Mayer: Ready to Rumble at Yahoo," "Oprah's Next Act," "Can Meg Whitman Save California?" "The $100 Billion Woman" (Melinda Gates), and "Remodeling Martha" (Martha Stewart). She has helped oversee Fortune's "Most Powerful Women in Business" package every year since its launch in 1998. Pattie is Executive Director of the Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business and beyond. She oversees MPW programs that enable women leaders to extend their influence and empower the next generation—such as Fortune MPW Entrepreneurs and the Fortune-U.S. State Department Global Women Leaders Mentoring Partnership. Beyond her Fortune duties, she is also developing Live Content across Time Inc. Pattie grew up in Allentown, PA, graduated from the University of Virginia, and started at Fortune in 1984. Her blog, Postcards, is about how power players lead, manage others, and navigate their careers.

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