Postcards

How the power players do it - by Fortune senior editor at large Patricia Sellers
  • Coke's Facebook expert on how to build a "social" brand

    In social media, Coke is it. Coca-Cola is the biggest consumer brand on Facebook (FB). At the Fortune Most Powerful Women Summit earlier this month, I interviewed Wendy Clark, SVP of  Integrated Marketing Communications and Capabilities at Coca-Cola (KO). The day before we hit the stage, Clark sent me an email to share her ideas. That email, which she wrote on the plane on her way to southern California, was MORE

    - Oct 17, 2012 11:08 AM ET
  • Sandberg on Facebook's board: Why it matters

    We asked the question a few months ago: How can it be that Facebook, whose biggest and best base of customers is female, does not have a single woman on its seven-member board of directors?

    Yesterday, it happened. Facebook COO Sheryl Sandberg got named to the board. A smart move, and long overdue.

    It's smart too because investors are looking for signs to be confident in Facebook (FB), whose stock now trades MORE

    - Jun 26, 2012 7:38 AM ET
  • Slaughter vs. Sandberg: Can women have it all?

    The debate on women and work is only beginning. Women can't have it all? Or is it the case that they won't take it all?

    First came Cherie Blair's hot-button comments about working women and motherhood, at the Fortune Most Powerful Women conference in London last week.

    Then came an Atlantic magazine cover story, "Why Women Still Can't Have It All," in which Anne-Marie Slaughter, once a senior adviser to Secretary of MORE

    - Jun 25, 2012 10:24 AM ET
  • Mastering the millennial generation

    Besides digital media and the French Riviera sun, the hottest thing at the Cannes Lions International ad festival this week is the question of how to attract millennial to businesses and brands.

    I told you here on Wednesday how companies like Coca-Cola (KO) and Burberry (BURBY)—as well as TV stars like Matthew Morrison of Glee—master the challenge. It's particularly complex because this impatient generation, born between 1980 and 1995 and totaling MORE

    - Jun 22, 2012 8:44 AM ET
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  • When Zuckerberg decided Facebook is a business

    "Originally, we were not planning on expanding or anything." - Mark Zuckerberg, August 2006

    As Facebook (FB) launched its IPO this morning, I plowed into my archives and found notes from Mark Zuckerberg's visit to Fortune six years ago. The Facebook founder was a 22-year-old Harvard dropout and virgin CEO. I was reporting a cover story about MySpace, then the hottest social-networking site on the planet.

    Zuck had a plan to change MORE

    - May 18, 2012 12:51 PM ET
  • Facebook COO Sandberg's next crusade?

    Sunday brought another glowing profile of Sheryl Sandberg. The Facebook COO, who is No. 12 on Fortune's Most Powerful Women list, is on a PR roll. Though being called "the Justin Bieber of tech" in the New York Times comes close, I think, to jumping the shark image-wise.

    The Times article honed in on Sandberg's third "job" besides playing backup to Mark Zuckerberg at Facebook and wife and mother to her MORE

    - Feb 6, 2012 12:25 PM ET
  • Sandberg's Facebook pay places her on top

    Who is Facebook's highest-paid executive? Sheryl Sandberg.

    The Facebook COO received a base salary of just $300,000 last year, but Sandberg's total comp turned out to be $30.8 million, according to Facebook's pre-IPO filings. Meanwhile, her boss, CEO Mark Zuckerberg, got $500,000 in salary and some $1.5 million in total comp. (Don't feel too sorry for Zuckerberg. The 27-year-old boss owns more than a quarter of the company he co-founded--a stake MORE

    - Feb 2, 2012 11:53 AM ET
  • Social media success Rx: "Be a little crazy"

    Clara Shih is an early achiever. At age five, she arrived in the U.S., from Hong Kong, with her parents. With no access to bilingual education, she was initially placed in special classes for kids with speech impediments and advanced so rapidly that she scored a 1420 on her SATs -- in eighth grade. She started her company, Hearsay Social, at age 27, made Fortune's list of Most Powerful Women MORE

    - Jan 11, 2012 10:22 AM ET
  • The 29-year-old newcomer to Starbucks' board

    This past summer, when Facebook COO Sheryl Sandberg emailed me about Clara Shih, we at Fortune knew to keep a lookout.

    "I think she is awesome," Sandberg wrote in her email.

    Sure enough, Starbucks (SBUX) yesterday named 29-year-old Shih, a social-media entrepreneur, to replace Sandberg on its board of directors.

    A 29-year-old on the Starbucks board?!

    Starbucks is bulking up on social-media expertise at a time when boards of most Fortune 500 companies desperately MORE

    - Dec 15, 2011 1:20 PM ET
  • Sheryl Sandberg's greatest career lesson

    Facebook COO Sheryl Sandberg has become the go-to adviser for aspiring young women in business. Her view, which she expressed in an on-stage interview with me at the recent Fortune Most Powerful Women Summit: "Women don't take enough risks. Men are just 'foot on the gas pedal,'" she said, adding, "We're not going to close the achievement gap until we close the ambition gap."

    Indeed, Sandberg's own career path--from the U.S. MORE

    - Oct 28, 2011 10:04 AM ET
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