Besides digital media and the French Riviera sun, the hottest thing at the Cannes Lions International ad festival this week is the question of how to attract millennial to businesses and brands.
I told you here on Wednesday how companies like Coca-Cola (KO) and Burberry (BURBY)—as well as TV stars like Matthew Morrison of Glee—master the challenge. It's particularly complex because this impatient generation, born between 1980 and 1995 and totaling MOREPatricia Sellers - Jun 22, 2012 8:44 AM ET
"Originally, we were not planning on expanding or anything." - Mark Zuckerberg, August 2006
As Facebook (FB) launched its IPO this morning, I plowed into my archives and found notes from Mark Zuckerberg's visit to Fortune six years ago. The Facebook founder was a 22-year-old Harvard dropout and virgin CEO. I was reporting a cover story about MySpace, then the hottest social-networking site on the planet.
Zuck had a plan to change MOREPatricia Sellers - May 18, 2012 12:51 PM ET
Sunday brought another glowing profile of Sheryl Sandberg. The Facebook COO, who is No. 12 on Fortune's Most Powerful Women list, is on a PR roll. Though being called "the Justin Bieber of tech" in the New York Times comes close, I think, to jumping the shark image-wise.
The Times article honed in on Sandberg's third "job" besides playing backup to Mark Zuckerberg at Facebook and wife and mother to her MOREPatricia Sellers - Feb 6, 2012 12:25 PM ET
Who is Facebook's highest-paid executive? Sheryl Sandberg.
The Facebook COO received a base salary of just $300,000 last year, but Sandberg's total comp turned out to be $30.8 million, according to Facebook's pre-IPO filings. Meanwhile, her boss, CEO Mark Zuckerberg, got $500,000 in salary and some $1.5 million in total comp. (Don't feel too sorry for Zuckerberg. The 27-year-old boss owns more than a quarter of the company he co-founded--a stake MOREPatricia Sellers - Feb 2, 2012 11:53 AM ET
Clara Shih is an early achiever. At age five, she arrived in the U.S., from Hong Kong, with her parents. With no access to bilingual education, she was initially placed in special classes for kids with speech impediments and advanced so rapidly that she scored a 1420 on her SATs -- in eighth grade. She started her company, Hearsay Social, at age 27, made Fortune's list of Most Powerful Women MOREPatricia Sellers - Jan 11, 2012 10:22 AM ET
This past summer, when Facebook COO Sheryl Sandberg emailed me about Clara Shih, we at Fortune knew to keep a lookout.
"I think she is awesome," Sandberg wrote in her email.
Sure enough, Starbucks (SBUX) yesterday named 29-year-old Shih, a social-media entrepreneur, to replace Sandberg on its board of directors.
A 29-year-old on the Starbucks board?!
Starbucks is bulking up on social-media expertise at a time when boards of most Fortune 500 companies desperately MOREPatricia Sellers - Dec 15, 2011 1:20 PM ET
Facebook COO Sheryl Sandberg has become the go-to adviser for aspiring young women in business. Her view, which she expressed in an on-stage interview with me at the recent Fortune Most Powerful Women Summit: "Women don't take enough risks. Men are just 'foot on the gas pedal,'" she said, adding, "We're not going to close the achievement gap until we close the ambition gap."
Indeed, Sandberg's own career path--from the U.S. MOREPatricia Sellers - Oct 28, 2011 10:04 AM ET
Mark Zuckerberg has upped the ante in his dietary adventure. As we reported last May on Fortune.com, the Facebook CEO pledged that this year "the only meat I'm eating is from animals I've killed myself." He started out by slaughtering a pig, goat and chicken. Now the Silicon Valley billionaire has expanded his menu. Zuckerberg has learned to hunt, according to people close to him. He got a hunting license MOREPatricia Sellers - Sep 27, 2011 1:26 PM ET
FORTUNE-- We're extending the deadline to apply to be one of Fortune's 10 Most Powerful Women Entrepreneurs. The new deadline is August 1. We're reaching out worldwide to find the most innovative, game-changing female entrepreneurs whose companies brought in $1 million to $25 million in the last fiscal year. We'll invite the 10 winners to the 2011 Fortune Most Powerful Women Summit, October 3-5 in Laguna Niguel, California.
We started MPW MOREPatricia Sellers - Jul 20, 2011 11:40 AM ET
The current cover of Fortune shows Facebook CEO Mark Zuckerberg blowing a big pink bubble--POP! The story, Don't call it the next tech bubble--yet, delves into Zuckerberg's latest purchase: a $7 million, 5,600-square-foot, five-bedroom home in Palo Alto. Home prices there have gone up 24% in the past six months.
"The $7 million price tag doesn't buy much," writes my colleague David Kaplan, in the cover story. "Zuckerberg's parcel is MOREPatricia Sellers - Jul 15, 2011 9:30 AM ET
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