Postcards

How the power players do it - by Fortune senior editor at large Patricia Sellers

Where are the women in tech?

July 24, 2008: 7:40 AM ET

As any serial conference-goer can tell you, the conversations that occur outside the scheduled panels and sessions offer equally compelling opportunities for learning and discovery. This was perhaps even more true at this week's Fortune Brainstorm Tech conference due to the broad spectrum of attendees from the wide world of technology.

On Tuesday evening, during an uncharacteristically clear sunset over Half Moon Bay, I met Dina Kaplan, co-founder and COO of blip.tv, a video-sharing site. Kaplan was gushing over the abundance of women here compared to other tech conferences where she was only one of a handful. I counted over 70 women, and their presence on panels and leading sessions has been key - from Lynda Clarizio, president of Platform-A and EVP at AOL (TWX), to Facebook president Sheryl Sandberg to Marissa Mayer, who heads search products and user experience at Google (GOOG).

The discussion at dinner turned to women, as one software industry veteran claimed to have witnessed an exodus of women from tech starting in the early 90s. The Internet bubble reversed the trend temporarily, but once again women seem to be disappearing from the Valley. He posited that this is due to a harsher work environment in tech overall, and the impact is greatest on women. Diane Greene, one of the few women in tech on our Most Powerful Women in Business list, was recently dethroned as CEO of VMware. Coincidence or trend? The New York Times reported this week that, for the first time since the women's movement, the percentage of women in the workforce has fallen following a period of economic recovery.

If women are still struggling for power in the tech world, maybe we should turn to the virtual world for guidance. Before the evening came to an end, I caught up with Philip Rosedale (who Pattie -- and a few others -- forgivably mistook for Chris DeWolfe, the CEO and co-founder of MySpace). Rosedale, who is chairman of Linden Lab and the father of Second Life, said that at secondlife.com, a 3-D online world created by its residents, women rule society in a way that parallels the Victorian age (as rulers of their households, women of that earlier era coordinated the social events where alliances were created between families, businesses, etc.).

Another fascinating gender trend in this virtual world: More men, Rosedale says, choose to live as women than vice versa. If women have the power in the virtual world, no wonder men want to be women. - Jessica Shambora

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About This Author
Pattie Sellers
Patricia Sellers
Senior Editor at Large, Fortune
Executive Director of MPW/Live Content, Time Inc.

Fortune senior editor at large Pattie Sellers has written some of Fortune's most talked-about cover stories, including "Marissa Mayer: Ready to Rumble at Yahoo," "Oprah's Next Act," "Can Meg Whitman Save California?" "The $100 Billion Woman" (Melinda Gates), and "Remodeling Martha" (Martha Stewart). She has helped oversee Fortune's "Most Powerful Women in Business" package every year since its launch in 1998. Pattie is Executive Director of the Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business and beyond. She oversees MPW programs that enable women leaders to extend their influence and empower the next generation—such as Fortune MPW Entrepreneurs and the Fortune-U.S. State Department Global Women Leaders Mentoring Partnership. Beyond her Fortune duties, she is also developing Live Content across Time Inc. Pattie grew up in Allentown, PA, graduated from the University of Virginia, and started at Fortune in 1984. Her blog, Postcards, is about how power players lead, manage others, and navigate their careers.

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