Postcards

How the power players do it - by Fortune senior editor at large Patricia Sellers

A season for simplicity

December 24, 2008: 2:36 PM ET

People want simplicity for Christmas. You can tell by what's selling. Like notebook computers. Those small, un-souped-up machines outsold desktops for the first time ever in the third quarter, so says a Tuesday report from tech research firm iSupply.

The appeal isn't just low price. After an era of excess, we're all stripping down, aren't we? Nintendo's Wii and the Flip video camera, from venture-backed Pure Digital Technologies of San-Francisco, are the other hot items this holiday, as the New York Times noted in a story titled "The Year of the Simpler Gadget" this past Sunday. The Wii is "dimwittingly simple," the story said. And I can attest to that. I set up Wii Sports in just 20 minutes the other night. By myself. Then I walloped my cute, bobble-headed opponents in a tennis game.

A videogame virgin (and techno-nerd, truth be told), I got positively hooked on "Guitar Hero" while visiting friends, the Bristols, in New Jersey two weeks ago. Finger-tapping the mini-guitar's colored buttons, what a blast! (That's me on the left, below. My friends Susan and Hank and their son, Ben, beat me every time, but who cares?)

img_2672

I recall the day three summers ago when Bobby Kotick, the CEO of Activision Blizzard (ATVI), called me and told me that he'd just bought a tiny company called Red Octane that sold this cool videogame called "Guitar Hero" -- the magic was in its simplicity and accessibility, Kotick told me, and could he bring some "Guitar Heroes" to Fortune's Brainstorm conference for attendees to try out? He did. By courting mainstream consumers, he has since sold more than 22 million units.

"Rock Band," from Electronic Arts (ERTS) and Viacom (VIA.B) has come on as fierce competition, but "Guitar Hero" still leads in sales. "We'll have six and a half billion hours of Guitar Hero consumption in North America this year," Kotick told attendees at Fortune's Brainstorm Tech confab in July.

No, I'm not getting my own "Guitar Hero." I'll confine my jamming to New Jersey visits. But I am buying myself and Jessica Shambora, my partner here on Postcards, Flip camcorders. The Flip is super-cheap, at $130. It's also a super-simple way for us to share with you some of the interesting conversations we have with smart and powerful people in business and beyond.

Merry Christmas!

Fortune's Most Powerful Women
Fortune's Most Powerful Women For the latest on the most influential women in business, philanthropy, government, and the arts, like us on Facebook.
Guest Posts
Fortune Most Powerful Women Fortune Most Powerful Women The rolodex that redefined power
Profile in The Washington Post
Sheryl Sandberg: Sheryl Sandberg: Don't leave before you leave
COO of Facebook
Gina Bianchini Gina Bianchini The Steve Jobs route to building a startup
Founder of Ning and Mightybell
Video
CEO Marissa Mayer on God, family, and Yahoo In her first public interview since taking on the CEO gig at Yahoo, Marissa Mayer outlines her priorities both in and out of the company. Watch
Former Sara Lee CEO on her stunning recovery Brenda Barnes famously quit a big job to be with her kids. Years later, a massive stroke nearly killed her--and her daughter returned the favor. Watch
About This Author
Pattie Sellers
Patricia Sellers
Senior Editor at Large, Fortune
Executive Director of MPW/Live Content, Time Inc.

Fortune senior editor at large Pattie Sellers has written some of Fortune's most talked-about cover stories, including "Marissa Mayer: Ready to Rumble at Yahoo," "Oprah's Next Act," "Can Meg Whitman Save California?" "The $100 Billion Woman" (Melinda Gates), and "Remodeling Martha" (Martha Stewart). She has helped oversee Fortune's "Most Powerful Women in Business" package every year since its launch in 1998. Pattie is Executive Director of the Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business and beyond. She oversees MPW programs that enable women leaders to extend their influence and empower the next generation—such as Fortune MPW Entrepreneurs and the Fortune-U.S. State Department Global Women Leaders Mentoring Partnership. Beyond her Fortune duties, she is also developing Live Content across Time Inc. Pattie grew up in Allentown, PA, graduated from the University of Virginia, and started at Fortune in 1984. Her blog, Postcards, is about how power players lead, manage others, and navigate their careers.

Email Pattie Sellers | Welcome to Postcards.
Subscribe: RSS feed | email newsletter
MPWomen go Global

The Fortune/U.S. State Department Global Women Leaders Mentoring Partnership brings rising-star women from countries around the world to the U.S. for three-week mentorships with participants of the annual Fortune Most Powerful Women Summit - among them Ursula Burns of Xerox, Laura Lang of Time Inc., Marissa Mayer of Yahoo, and Tory Burch.

Read more

Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by WordPress.com VIP.