Postcards

How the power players do it - by Fortune senior editor at large Patricia Sellers

Meet Yahoo's new CEO, Carol Bartz

January 13, 2009: 4:05 PM ET

carol_bartzYahoo named Carol Bartz its new chief. With an appointment of Bartz, the former CEO and current executive chairman of Autodesk (ADSK), the Yahoo (YHOO) board is signaling that experience in general management and tech trumps a media and advertising background. Just as important, this is a bet on a boss known for guts and decisiveness - the latter a critical trait that Jerry Yang, the boss she is replacing, has lacked.

I've never written a major story about Bartz, but I've tracked her career for more than a decade in the course of overseeing Fortune's Most Powerful Women list. And I've spent enough time with her at Fortune conferences to know that she's one of the most blunt and candid bosses around. At one Fortune Most Powerful Women Summit, Bartz spoke fiercely about earnings guidance. The Summit is off the record, but I can tell you that she's adamant that if you're a CEO who doesn't provide guidance, analysts will jump to insane estimates that you can't live with. Bartz disagrees with my colleague Carol Loomis, who contends that analysts jumping to insane estimates will cure itself if you just let them stew in their own juice.

Bartz is no-nonsense, tell-it-like-it-is, and fearless. No wonder, given her background. She was born in Winona, Minnesota, lost her mother when she was eight years old, and was raised by a grandmother who also protected Carol from her abusive father. She worked her way through the University of Wisconsin, where she earned a BA in computer science. Then, moving from 3M to Digital Equipment to Sun Microsystems (JAVA), she landed at Autodesk, where at 43, she became CEO and was diagnosed with breast cancer. The same week. She worked through months of chemotherapy.

So you see, Bartz is not easily intimidated. I recall riding a bus in Aspen with her a few years ago, at a Fortune Brainstorm conference, and chatting with her about extroversion and introversion. Though she comes across so confident, she admitted, she's a closet introvert. (I am too.) "Learn to be an actor," Bartz told the Wall Street Journal in 2006. "You have to learn to be confident when you are not. You have to learn to be calm when you are not and brave when you are not. Learn to be a cobra and act until you really have that confidence."

No doubt, Bartz will take her own advice to heart at Yahoo, which has three times Autodesk's revenues and plenty of problems in terms of product, people, and strategy. Not to mention a stock price that has dropped 50% over the past 12 months. Given Bartz's age, 60, and her connections across Silicon Valley - she's on the Intel (INTC) and Cisco (CSCO) boards - Yahoo watchers are sure to speculate that she's been hired to dress the company for a sale.

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About This Author
Pattie Sellers
Patricia Sellers
Senior Editor at Large, Fortune
Executive Director of MPW/Live Content, Time Inc.

Fortune senior editor at large Pattie Sellers has written some of Fortune's most talked-about cover stories, including "Marissa Mayer: Ready to Rumble at Yahoo," "Oprah's Next Act," "Can Meg Whitman Save California?" "The $100 Billion Woman" (Melinda Gates), and "Remodeling Martha" (Martha Stewart). She has helped oversee Fortune's "Most Powerful Women in Business" package every year since its launch in 1998. Pattie is Executive Director of the Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business and beyond. She oversees MPW programs that enable women leaders to extend their influence and empower the next generation—such as Fortune MPW Entrepreneurs and the Fortune-U.S. State Department Global Women Leaders Mentoring Partnership. Beyond her Fortune duties, she is also developing Live Content across Time Inc. Pattie grew up in Allentown, PA, graduated from the University of Virginia, and started at Fortune in 1984. Her blog, Postcards, is about how power players lead, manage others, and navigate their careers.

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