by Patricia Sellers

Former White House press secretary Dana Perino (third from left) at the Minute Mentoring event she coordinated. Photo courtesy of Charlotte Sellmyer.

What good is having power unless you give it away?

The quickest and easiest way of dispensing power–and career advice–might be what I saw one night last week in Washington, D.C. It’s called Minute Mentoring. It’s speed dating applied to mentoring.

This pairing of role models and wannabes was beautifully orchestrated chaos. Last Thursday evening, 15 high-powered D.C. women parked themselves inside 15 offices at law firm Bracewell & Giuliani, and in a complex round robin of 10-minute sessions, advised 15 trios of young women how to navigate their careers.

Minute Mentoring is the brainchild of Dana Perino, the former White House Press Secretary in the Bush Administration. She’s now at public relations giant Burson-Marsteller. The idea to apply speed dating to career counseling struck Perino last May, after she gave a speech to a group of young female Congressional staffers and as usual, they converged around her afterwards, asking for “just 15 minutes of your time…I know you’re really busy, but please….Can you just have a quick cup of coffee with me?”

Perino’s notion of “one-stop shopping” for career advice gelled two months ago on her way home from the Fortune Most Powerful Women Summit. On the plane, she was sitting in a row with Bracewell & Giuliani’s Susan Molinari and Dee Martin, who were fellow Summit attendees. They loved Perino’s idea–and they said, they’d host a Minute Mentoring event.

Susan Molinari dispenses advice to young women. Photo courtesy of Charlotte Sellmyer.

On Thursday at Bracewell’s K Street offices, the 15 mentors who dished advice hastily (a loud whistle marked the start and stop of each 10-minute session) included CNN political correspondent Candy Crowley, Meet the Press executive producer Betsy Fischer, former Clinton White House Press Secretary DeeDee Myers, APCO Worldwide CEO Margery Kraus, Pfizer (PFE) government relations VP Maria Cino, and Fortune Washington Editor Nina Easton, as well as Molinari and Perino.

Over the next couple of weeks on Postcards, my colleague Jessica Shambora will dish to you the career advice and lessons we heard. Meantime, check out this story about the Minute Mentoring event in Saturday’s Washington Post.

And since we’re on the topic of mentoring, I want to mention that the makers of a documentary film called Miss Representation flew in from California to film Jessica at the Minute Mentoring event. They had previously interviewed both Jess and me since we’ve been studying women and power–the topic of the film–for years. They’re so impressed with Jess, as a young star journalist, that they’ve decided to feature her prominently in the film, due out next year.

Good for Jess. And good for mentoring in general. We at Fortune, incidentally, have three programs, through the MPWomen Summit, to help women leaders mentor: a Fortune-U.S. State Department Mentoring Partnership that each year brings rising-star women from developing countries to shadow women leaders in the U.S.; a mentoring partnership with Exxon Mobil (XOM), that pairs math and science experts in the MPWomen community with college students; and a new partnership with American Express (AXP) to find extraordinary female entrepreneurs and expose them to Fortune 500 executives and other female leaders.

Sharing the power is what it’s about, really.

Guest Post by Sharon Meers, co-author of Getting to 50/50

Photo courtesy of Vince Tarry

Do men resent powerful women?

One of the most intriguing statistics in “A Woman’s Nation,” the recently released survey by Maria Shriver and the Center for American Progress, is this: 69% of women think men resent women who have more power than they do. Only 49% of men agree.

Who knows who’s right. What we know for sure is that men and women can’t agree about power–and aren’t very comfortable talking candidly about it.

To research Getting to 50/50, the book I wrote with Joanna Strober, we found that fear of candid talk is the biggest logjam blocking the progress of women in the workplace. For one thing, men shy away from giving women honest feedback. One male CEO of a tech start-up told us: “Every senior male executive I know has been threatened with discrimination charges regardless of the goodness of their track record.” He added, “I’ve seen it make cynics out of a lot of men who started out very differently.”

All of us–men and women alike–contribute to this problem. In our politically correct workplaces, discussing male/female differences has become so taboo that the topic is broached only in heated moments, when colleagues let loose their true opinions about gender and power.

It’s a messy management issue. HR lawyers say that employers ask how to avoid suits when their priority should be retaining and promoting women, with the help of honest dialogue about everything from performance issues to maternity leaves.

But too often, men cower at giving feedback to female subordinates. That CEO of the tech start-up confessed that when he was at a big media company, his peers advised him to leave his office door open during reviews of female employees–and best to stay within earshot of his assistant so he’d have a witness if the employee made a complaint. “How much candor can you offer with your door open?” he asked me rhetorically, with understandable exasperation.

Moreover, lots of line managers keep women out of their networks (and even avoid going out to lunch with them) because it just doesn’t feel comfortable. Many managers steer clear of difficult conversations. Don’t be too hard on the guys: They’ve never been told how to engage the right way.

Rod Kramer, a professor and management expert at the Stanford Graduate School of Business, believes that men’s discomfort relates to a common insecurity: “Men often seem to think (heroically) that they should be masters at the conversation–that they should know the ‘right’ things to say.” His advice to men and women: “Be more curious about each other and their experiences. Just ask good leading questions–and invite questions in return.”

Meanwhile, women’s tendency to be super-serious (as men perceive them, at least) compounds the workplace dysfunction. “Women can make anything a chore,” a former Microsoft (MSFT) executive told me. “They’re too serious and don’t seem to understand that work is a game.”

What should women do? One of our interviewees, Larry, a partner in a national architecture firm, told us about a woman who blew up over her male colleagues’ risqué pin-ups and jocular behavior; she complained to HR and quit. Larry wishes that she had confronted the guys who offended her: “Tell guys to their face,” he says, advising women in general. “Say, ‘Hey, what’s that?’ And be funny about it. You have to do it in a way so that guys don’t feel threatened, but you are making your point.”

In the stories we heard, “right” and “wrong” were rarely obvious. But the need for a male/female lingua franca was clear.

Some wise employers are getting a jump on inventing this new language.

Deloitte, for one, has moved aggressively to bring male and female executives together to discuss questions like “Would you want your daughter to work for a company that has lower expectations for women?” Open dialogue and better insight into what women need to be successful has helped Deloitte command a lead among professional services firms in utilizing female talent.

The University of Michigan has also made strides. With backing from the National Science Foundation, the University enlisted male professors to comb research on implicit gender attitudes. For example, most people will select a resume with a male name over one with a female name, even when the resumes are identical. Professors turned their survey into a workshop and shared their insights with the University’s hiring committees. Female science hires have since risen dramatically.

It may be a long while ’til we reach 50/50. But understanding the issues and learning to understand each other is a good start.

Sharon Meers is the co-author of Getting to 50/50 and a former Managing Director at Goldman Sachs (GS).

by Jessica Shambora

We keep hearing how the economy is improving, but with U.S. unemployment at 9.8% and rising, the job market gives us nothing but anxiety. Today Johnson & Johnson (JNJ) added to the pain by announcing layoffs of 6-7% of its workforce. That’s about 7,000 employees.

While J&J faces lots of industry-specific challenges–patent expirations, increasingly complex regulation, healthcare reform–the news is stunning. Particularly because J&J is known for its legendary credo that puts employees above communities and shareholders–second only to customers in terms of management’s priorities.

CEO Bill Weldon talked with me at length about this–the eminence of J&J’s employees–in interviews that I did with him last Spring. He told me that he says to his employees: “I guarantee we will fight for every one of you that works in this corporation. Does that mean we can always protect every job? Absolutely not. What it does mean is we’re going to do the best we possibly can to ensure we take care of the people that have made the company what it is and fight the battles every day.’”

Assuming that Weldon and J&J’s board haven’t abandoned the company’s age-old credo, might today’s layoffs be a sign that J&J’s fortunes have turned dramatically worse than Weldon anticipated?

“Investors have been asking all day, ‘Is there something worse environmentally than we understand–or than what J&J has relayed to all of us?’” says analyst Rick Wise, who follows the healthcare industry for Leerink Swan. J&J stock closed at $58.93, down nearly 2% for the day.

Wise, who rates the stock “neutral,” says that some investors view the cuts as a desperate grasp for profit growth. But he believes that as a traditionally conservative industry leader, J&J is simply trying to get ahead of the curve in responding to challenges.

“Would J&J have been in trouble today if they hadn’t done it [announced layoffs]? Hard for me to believe,” says Wise. The layoffs, he adds, give the company more freedom and flexibility to invest in areas that management has talked about, like treatments for Alzheimer’s.

J&J’s harsh action leaves many questions unanswered. To me, the two most compelling are: Is this another example of prescient management at the much-admired 123-year-old company? Or are the changes in the world so severe as to force a 123-year-old company to let go of its precious credo to take care of its employees?

For more on J&J’s legendary culture, read a piece I co-wrote with Geoff Colvin earlier this year, “J&J: Secrets of Success” and check out my interview with J&J CEO Bill Weldon below.

“The lesson of today is that you’re working for yourself.”

–Janice Bryant Howroyd,  founder and CEO of staffing company Act 1 Personnel Services, in The New York Times. Howroyd’s advice is yet another take on the the advice that in these uncertain times, it’s smart to stay flexible and adapt. As the employment landscape transforms and companies try to keep pace, workers have to do the same. This can mean refreshing skills, considering temporary or part-time work, and even accepting lower pay to stay in the game.

“Most people say they’re giving their lives to the company, but it’s more of a cooperative process. Companies have tasks to perform and you must put in your best effort and identify yourself with that job,” not with the company,” Howroyd says. If you can’t be your own boss, at least be the boss of your career. –Jessica Shambora

by Patricia Sellers

Sallie Krawcheck

A hot job offer dangles before you. How do you know if it’s right? Sometimes you feel it in your gut. And sometimes you get a big, bloody warning sign. Like Sallie Krawcheck did before she opted to join Bank of America (BAC).

Krawcheck, the former Citigroup (C) star who joined BofA in August to head its Global Wealth and Investment Management unit, told a story last evening in an on-stage conversation with my Fortune colleague Carol Loomis at Manhattan’s Museum of American Finance. While she ducked all questions about who might replace departing BofA CEO Ken Lewis (she’s rumored to be in the running, but she’s a longshot), Krawcheck had the audience rolling as she talked about another job that she almost took–until things went awry.

This other job, explained Krawcheck, 44, was “a leadership opportunity at a troubled financial-services company.” The initial meeting with the prospective employer required a flight out of New York. “For the first time in my life, I overslept and almost missed the plane.” No time for a shower, she threw on her clothes. “I think my pajamas were on underneath,” she said.

She thought to herself: “This doesn’t feel very good.”

Krawcheck made it to the meeting, however, and it went well. The second meeting took place, conveniently, in Manhattan. This was a beautiful spring day. Wearing a new suit and new shoes, she recalled, “I couldn’t have been feeling more pleased with myself.”

That is, until Krawcheck, while walking down Madison Avenue to her meeting, caught the heel of her new shoe in a crack in the sidewalk.

“I went flying down onto a grate,” she said. “I stood up, spit out a tooth. Blood was everywhere.”

Still, she was determined: “I can make the meeting. I can make the meeting!”

“I did not make the meeting. Nor did I eat solid food for the next six weeks.”

“I ended up with six stitches, one broken tooth, a hairline jaw fracture, a dislocated jaw and whiplash.”

Yes, the meeting happened, eventually. In fact, the fit between Krawcheck and this financial-services company seemed ideal. She accepted the job offer.

And then, when she went to sign the employment agreement, “I promptly threw up. And I thought, I don’t think this is right for me.”

And that’s how Sallie Krawcheck, No. 30 on Fortune’s Most Powerful Women in Business list, passed up one big opportunity before accepting another at BofA.

The uncut version of Yahoo (YAHOO) CEO Carol Bartz’s first-person “Just Deal With It,” which we published on Postcards last Monday, drew lots of traffic. So we’re giving you an unedited version of another first-person piece that appeared in Fortune’s Most Powerful Women issue (September 28). This one is by Facebook COO Sheryl Sandberg. The most senior woman at Google (GOOG) before she joined Facebook, Sandberg is one of the fastest rising stars in business–leaping to No. 22, from No. 34, on this year’s MPWomen list–and one of the youngest too. Her resume includes two degrees from Harvard, stints at the World Bank and the U.S. Treasury, board memberships at Starbucks (SBUX) and the Brookings Institution…and she’s only 40.

In fact, it was Sandberg’s out-of-the-blue phone call from Mexico, where she was celebrating her 40th birthday with old girlfriends, that led to this piece. “I want to write something called “Don’t Leave Before You Leave,” about young women cutting back their career ambition, and would you consider running it your Most Powerful Women issue?” she asked me over a static-y cell connection. I immediately said “Yes” because I knew Sandberg’s commitment to encouraging the next generation of women leaders. (Her home dinner gatherings of established and up-and-coming women are sought-after invites in Silicon Valley.) I also knew Sandberg to be an adept juggler of family and career. What I didn’t know: She can write. So here is Sheryl Sandberg’s “Don’t Leave Before You Leave,” the unedited version:

Last week at work I had a conversation with a woman I will call Jamie. We have a new project, and I offered her the opportunity to be its leader.  She seemed flattered to be asked but then quickly became very hesitant. She told me she wasn’t sure she should take on more right now. Just before she got up to leave, I looked at her and quietly asked, “Are you worried about taking this on because you are considering getting pregnant sometime soon?”

A few years ago I would have been afraid to ask such a direct and personal question. Nothing is more private than the decision to have a child. Bringing up that topic in the workplace feels like a dangerous thing to do.  We are not supposed to show any bias or take childbearing plans into account as we manage people. But after watching talented woman after talented woman let her career go before she actually leaves it, I now ask this question and I ask it directly.

I always give people the option of not answering, but so far, everyone has appeared grateful for a chance to talk.  There is just one reason why I ask–to make sure people aren’t leaving before they leave.

Here is what happens.  An ambitious and successful woman starts considering having children, typically once she finds a domestic partner. She thinks hard about how busy she is and realizes that finding time for a child means something will have to give. As soon as that thinking process starts, she is already looking for ways to scale back. She no longer searches for new opportunities; if any are presented to her, she is likely to decline or offer the kind of hesitant “yes” that gets the project assigned to someone else, just like “Jamie” did last week in my office.

The problem is that even if she gets pregnant immediately, she still has nine months of pregnancy ahead of her, months of maternity leave and then another lengthy period after returning to work to even catch her breath. And since women usually start the thinking process before even trying to conceive, often several years actually pass. By the time she is back to focusing on her career, she is in a radically different place than she was before.

She was always a top performer–always on par with her peers in responsibility, opportunity, and pay. But now she is not. By not finding ways to stretch herself during the years before she has a child, she has fallen behind.

While I don’t believe that the choice to work fulltime and be a parent is the right choice for everyone, it is a wonderful–and often necessary–choice for many people. I also believe that once you have a child, it becomes necessary to make real changes, including potentially deemphasizing your career. But slowing down too early is a mistake that too many women make today, often without even realizing it. Because they sincerely want to stay in the workforce, they try to make room for everything and they slow down–or unconsciously pull back–well before their circumstances actually change. By the time they fully return, they are in jobs that no longer challenge or reward them enough to hold their attention.

I don’t know any women–or men for that matter–who do not have days when they wonder if leaving their children in someone else’s care for their careers is the right thing to do. I know I do. If your job feels less fulfilling because you have been in the same role for too long or are no longer paid comparably to your peers, that choice becomes a hard one to make day after day. One of the tragic ironies for working women today is that the very desire to stay in the workforce leads to decisions that eventually cause them to leave.

No one can know in advance the choices they will make after going through a life change as profound as becoming a parent. But if you want to preserve the option of staying in the workforce and building a career, my advice is simple.  Stay fully engaged, take on new and interesting challenges, and do so until you have a child. Keep your foot on the gas pedal until your life actually changes. Then you can make the decision to keep driving quickly, slow down, or step out of the car.

I joined Facebook as its COO when I had just returned to work from having my second child. The timing was far from ideal. As many people had told me–but I had not believed–having two children was more than double the work of having one. At the time I was not looking for a new opportunity but rather trying to get through each day. But both my husband and I recognized that if I waited until the time was exactly right, the opportunity would be gone. So I jumped in.

I can’t say it was easy. The first six months were a struggle both at work and at home. But now I am settled in, finding just enough balance to make it work, and learning and growing with new responsibilities and challenges.  Looking back, if I hadn’t taken on something new, I might easily have left the workforce by now, because it would not have been worth making the daily tradeoffs to continue in the job I’d held for the previous six years.

There is a broader lesson here that applies not just to women contemplating starting a family, but to anyone trying to plan for the future. Making decisions too early, trying to plan life too carefully, can close doors rather than keep them open. Any time you make a plan, you do it with imperfect information; the further in advance you make that plan, the less information you have. You never know how you will feel or what choices you might face.  Take life one step at a time and don’t make decisions before you have to.

A few months ago we were interviewing a fantastic woman to join Facebook’s Business Development team. After we extended an offer, she came in to ask some follow-up questions about the role. She did not mention lifestyle or hours. But she was the typical age of the people who leave before they leave.  So I shocked her by asking the question no one asks. “Priti,” I said, “I’m sorry for bringing up something so personal, and feel free to tell me you don’t want to discuss it. But just in case you are thinking that you might want to have a child sometime soon and need to stay where you are to have room to slow down, I’d love a chance to tell you why that makes it even more important that you change jobs now.”

Priti accepted our offer. And just a few weeks later, she found out she was pregnant. Her timing could not have been better.

“Progress comes in fits and starts and we’re going to need to grind out this recovery.”

–President Obama, responding to today’s dismal jobs report that showed much greater losses than expected. The reported net loss of 263,000 jobs for September was up from 201,000 in August, and the unemployment rate of 9.8% hit another 26-year high. “I’ve made the point that employment is often the last thing to come back after a recession, and that’s what history shows us,” the President said. “But our task is to do everything we can possibly do to accelerate that process.”

Meanwhile, the teen unemployment rate hit a record high 25.9%, with young minority workers disproportionately affected. At 37%, the rate of unemployed African American teens is four times the national average. “The full effects of that lost opportunity will be felt for years to come,” says Kristen Lopez Eastlick, Senior Research Analyst for the Employment Policies Institute. –Jessica Shambora

by Jessica Shambora

On the heels of last week’s news that Avon (AVP) president Liz Smith is leaving to pursue a CEO job outside the company, another powerful woman is departing to seek a new C-suite challenge. eBay (EBAY) announced today that Stephanie Tilenius, head of marketplaces for North America, is leaving.

Tilenius, 42, will stay on as an advisor to CEO John Donahoe for the next few months, but her position will not be filled. Instead, Lorrie Norrington, global head of  marketplaces (and No. 40 on Fortune’s Most Powerful Women list) will assume responsibility for the division–reinforcing Norrington’s rising profile at eBay.

“I’ve been thinking about this for a while and it feels like the right time,” Tilenius told Fortune on Monday. “I spent nearly at decade at eBay and I want to look for where I’m going to spend the next decade.”

During her nine years at eBay, Tilenius covered a lot of ground, from leading operations in Korea and Asia-Pacific, to heading  eBay Motors, to building PayPal to $1 billion in revenue — and finally, to helping to revitalize the marketplaces division. That these assignments involved creating or building businesses within eBay is no coincidence. Tilenius’s entrepreneurial roots go back to her first job out of Harvard Business School. Instead of accepting an offer from Goldman Sachs (GS), Tilenius went to work for a startup named Firefly.

“I was probably one of 10 people that joined an Internet company out of Harvard in 1996. It was definitely the path not traveled,” she told Fortune last September.

After Firefly was sold to Microsoft (MSFT), Tilenius went on to co-found PlanetRx.com, which she took public in 1999 (postponing her honeymoon for the company’s road show). But the Internet startup–an online healthcare and e-commerce site–burst with the Internet bubble. Laying off 400 people was one of hardest things Tilenius has ever done, but she made a list of lessons  learned that she still refers to today.

That list–and several others like it that Tilenius has made in the wake of her many leadership experiences at eBay–could come in handy as she prepares for her next job. In a note to employees today, Tilenius wrote, “I am eager to explore new learning curves and other adventures in life such as becoming CEO of a smaller company.”

Lorna Borenstein, a friend and former eBay colleague says she can see Tilenius as either a CEO of a late-stage startup or as head of a large division of a multinational company. “She’s such a great strategist and she loves growing things,” says Borenstein.  “I see her looking for a big meaty opportunity where she can have her fingerprints all over it.”

Tilenius, who enjoys competing in triathlons and open-water swims, says her next gig “has to be something where there’s a big leadership challenge, an opportunity to make an impact and change people’s lives.” Given her background in the hot areas of consumer Internet, e-commerce, and payments, Tilenius may want to take her time deciding and hold out for the highest bidder.

For more on Tilenius, click here to watch a video of her discussing how she defines power at a Fortune Most Powerful Women dinner in San Francisco  last summer. Tilenius was also featured in Pattie’s story on female rising stars in Silicon Valley, “The New Valley Girls“, in last year’s Most Powerful Women issue, and in a related Q&A online.

by Jessica Shambora

We’re toiling away on this year’s Fortune Most Powerful Women in Business list, due out September 10. Anything can happen up to the minute we go to press, and this news today caused us to shuffle those yet-to be-unveiled rankings: Procter & Gamble’s (PG) Melanie Healey is moving up to head the company’s enormous North American business, effective October 1.

No. 37 on last year’s MPWomen list, Healey currently heads global feminine & health care, a $9 billion business that includes Tampax, Vicks and Prilosec OTC. Her new purview brings in 40% of P&G’s total revenue. That’s $32 billion in sales.

Actually, Healey, 48, was destined to be a global operator. She was born in Rio de Janeiro to a British father and a Chilean mother. She went to college in the U.S.–graduating from the University of Richmond–but began her career back in Brazil with  S.C. Johnson and then Johnson & Johnson (JNJ). She joined P&G in 1990. Over the next 11 years until she got worldwide responsibilities, she helped build the company in Brazil, Mexico and Venezuela.

Healey’s promotion follows a raft of management changes at the consumer-goods giant. In March, Susan Arnold, president of global business units and No.7 on Fortune’s 2008 Most Powerful Women list, announced she was leaving. She was a contender to succeed CEO A.G. Lafley. Soon after came the news that COO Robert McDonald would replace Lafley. That transition happened in July.

Healey’s promotion, says P&G spokesman Paul Fox, is simply part of the company’s leadership development program. (She’s swapping jobs with Steven Bishop, who held the top North America post and will now run global feminine care.) Clearly, though, Healey’s new job sets her up to be part of the next generation of P&G leadership.

Whatever the future holds for her, Healey has a claim to fame that’s practically unmatched. Last year at a late-night bridge tournament at the  Fortune Most Powerful Women Summit, she beat Warren Buffett.

It’s hard to believe this is August. Because I’m working way too hard.

You too?

Unless you’re one of the growing multitude out of work–with no job at all–no doubt you are. Here’s evidence of the working-too-hard trend in a new McKinsey study called “Leaders in the Crisis”: Executives are working harder than ever–55 hours per week, vs. 45, on average,  before the global economic crisis began.

McKinsey also suggests that executives aren’t being very smart about how to motivate employees in these trying times. Executives whom they surveyed said they motivate their people mainly by “talking about company’s values and direction” and “talking about company’s financial performance.”

Seriously, how can you inspire when “financial performance” is probably nothing to brag about?

A better way to motivate workers, McKinsey’s consultants suggest, is to help build their skills, publicly recognize high performance, and show interest beyond their work. “Making personal connections and helping managers find meaning in their work” is more important than ever, McKinsey contends.

This onus on executives also makes leading and managing more difficult than ever before. Want advice? Check out yesterday’s Postcards Guest Post, “How to Inspire Your People”, by MediaCom CEO Stephen Allan, who is quite savvy on the subject. Incidentally, after reading the post yesterday, WPP (WPPGY) CEO Martin Sorrell, who is Allan’s boss, emailed me to say that his message is right on.

If you’re really stressed out and working too hard, my best advice is: Do not move to Asia. A study of “Prices and Earnings” in cities across the globe, released by UBS (UBS) yesterday, is trove of fascinating stats, and among them: People work 1,902 hours per year, on average, in the cities that UBS surveyed, but they work longest in Asian cities. The average in Asia: 2,119 hours annually. The most onerous work hours, actually, are in Cairo, where employees clock 2,373 hours annually. Seoul comes in a close second.

And who, among global citizens, are smartest in terms of holding a job and keeping short hours? Workers in Lyon and Paris, says the UBS survey. Oh, how I envy the French, especially in August!

by Stephen Allan, Worldwide Chairman and CEO of MediaCom

As CEO of MediaCom, it’s my job to hold onto our best people and keep them happy and motivated. Today, when challenges to morale threaten around every bend, this task is harder than ever. Nonetheless, I do believe there are clear ways to keep people inspired and engaged. At MediaCom, we do this with the help of a program we call Freshness.

Freshness is a series of initiatives designed to motivate, teach new skills and stimulate curiosity. It covers everything from life coaching to creativity training to professional development programs. Our goal is to make our people look forward to coming to work everyday and also develop as people—professionally and personally.

We launched Freshness in 2005 in MediaCom’s U.K. operation, which has helped that business consistently place highest in its sector in the prestigious annual Sunday Times “Best Companies to Work For” list. Early this year, we rolled out Freshness across our network of 110 offices in 90 countries.

One of my favourite Freshness initiatives is “If I Ran the Company…” This competition involves every single member of the MediaCom staff worldwide. I like it because it encourages everyone to have a say in how MediaCom is run and also helps us evolve in a rapidly changing media landscape.

It works like this: The entire staff in each office is split up randomly into teams. Then they’re given one broad brief to think about. This year, the brief was to come up with an actionable idea that would help us deliver our vision: “MediaCom has the world’s best culture for curious, forward-thinking people.” Then, each team must pitch its idea to management–in two minutes.

Each year, the winning idea is put into action and, ideally, becomes an integral part of our culture. This year’s winning idea came from a team in our Austrian office. They proposed Inspiration Days, where everyone in the company would be entitled to one day every year spent away from the office, learning about or indulging in some non-work-related but inspiring activity. An employee’s only obligation is to give a presentation about their day to their colleagues–thus spreading the inspiration through the company.

We liked the idea because it’s extremely simple and can be implemented immediately and everywhere. And despite its simplicity, the benefits–in terms of keeping our staff motivated and in bringing new perspectives into MediaCom–are potentially immense. We’ve seen the payoffs, which are more than coincidental. In the UK, post-Freshness, we’ve dramatically increased the number of creative awards that we’ve won. We’ve become the biggest media agency in the country–the first to top £1 billion in billings.

And in Asia, one year after we introduced Freshness, our number of industry award wins–primarily for creativity and innovation–increased threefold.

Besides those benefits, the very existence of the competition pays off. The random teams mean that people who don’t usually work together spend time with each other. And the fact that all 4,000 of our staff are working on the same brief and pitching on the same day strengthens the “network-ness” of MediaCom.

And, of course, we end up with a shortlist drawn from 500 great, transformative ideas to help keep us ahead of our competition. One winning submission in the U.K. devised a ‘green initiative’ that, after we implemented it, secured MediaCom a place among the 10 greenest companies in the U.K., according to The Sunday Times.

The real evidence of success is our people–remember, my job is to keep them happy and motivated. Well, according to our surveys, 80% of our employees say that Freshness helps them be more creative; 82% feel safe to step out of their comfort zone at work. And 86% think Freshness makes their job more fun.

And in these trying times, couldn’t we all use a little more fun?

Stephen Allan is Worldwide Chairman and CEO of MediaCom, a WPP (WPPGY) company and one of the world’s largest strategic media planning and buying agency networks. MediaCom’s clients include Audi, Dell (DELL), Diageo (DEO), GlaxoSmithKline (GSK), Hasbro (HAS), Subway, Staples (SPLS), Warner Bros. (TWX), Volkswagen (VLKAY), Shell (RDSA), Royal Bank of Scotland (RBS).

You never know who your summer intern will turn out to be. In 1980, Ursula Burns was a summer intern in mechanical engineering at Xerox (XRX). Last month, she became CEO there. In 1985, Sallie Krawcheck was a summer intern at Fortune. She later climbed to the top tier of Citigroup (C), where she served as CFO and ran a $13 billion wealth management unit. Last week, Krawcheck moved to Bank of America (BAC) to head its global wealth and investment management business.

So, treat your intern well. He or she could be your boss someday. As we mention in the current Fortune, smart bosses employ interns to learn how the world is changing. Morgan Stanley (MS) recently published a report on digital media that was written by a 15-year-old summer intern. Hewlett-Packard (HPQ) CTO Phillip McKinney has interns live with him–to help him understand young consumers.

Another company that manages interns well is Siemens Hearing Instruments, a unit of German-based Siemens AG (SI). Here’s Christi Pedra, president and CEO of Siemens Hearing, with some advice for giving interns the best summer experience and getting value in return:

When I attended college (could it really be 30 years ago?), we picked majors that were suitable to a lifetime career in one field. With one position in mind. You could be an accountant or a nurse or a teacher. If you graduated with a general business degree, you hoped for a long career at IBM (IBM), Xerox or some financial institution.

Steadfast and secure. That was then.

This is now. It’s acceptable to change jobs frequently, or pursue a totally new career. With life expectancy approaching 80, you could easily have three or four successful and distinct careers.

As CEO of Siemens Hearing, how can I help young people navigate the bridge from college to career?

When I joined Siemens Hearing in 2007, I launched a summer intern program–and in designing it, I took input from my nieces and my son who were in the midst of internships (good and bad). One of my nieces had a great experience at a PR firm in New York City. The CEO invited all the interns to a reception in his home midway through the summer. In contrast, my other niece complained about getting an assignment that her supervisor assumed would take several days. When she finished the project early, there was no one to ask for the next assignment–because her manager went on vacation for three days. The better part of her week was spent browsing the Internet, trying to look busy!

We used these lessons, along with ideas from our employees, to shape our program, which has turned out to be really successful. A few ideas I’ll share:

First of all, we make a big deal for our managers to get interns. Department managers submit a proposal for a project that can be completed in 10 weeks. It must have a measurable outcome and benefit to the business. The best proposals are granted interns. HR helps in the sourcing and selection process. For the last three summers, we’ve hired 12 to 16 interns in their third or fourth year of college, and we pay them attractive wages–on average $18 an hour.

Second, we make it challenging. We give interns assignments that matter to them and to us.  This is not a shadow experience. The interns report to a department manager and are assigned a mentor. They’re assigned tasks as part of a cross-functional project team and manage assignments against a time line. I’ve had interns co-author a research paper, redesign a manufacturing line that resulted in a 24% productivity improvement, conduct and publish interviews for on-line media, and create video marketing segments.

Third, we make it real. Each year, we have our interns present their assignments. It used to be that the audience consisted of intern supervisors and me. But over the past couple of years, interest grew so much that we opened it up to all managers and department colleagues. Last year, intern presentation day was standing room only; this year, we reconfigured our training room to accommodate more than 30 attendees. Once again, the intern projects far exceeded expectations. For example, our interns simplified manufacturing tool kits, audited and redefined work instructions, developed internal communication campaigns and validated software. Ten weeks ago, they entered Siemens Hearing Instruments as students, and now they will be leaving us as professionals.

The results have been truly rewarding. We’ve offered permanent employment to at least one intern from each summer program. We’ve hired these interns in sales support, web marketing and finance. A win-win for all. And this year, we expect to extend two intern assignments into the fall and hire another two interns into permanent positions.

I kind of wish I were 22 again.

Unlike the job-hopping young people she writes about, Pedra has been with Siemens for more than 20 years. She graduated from Montclair State University and earned her MBA at Rutgers.

From the sublime–yesterday’s post about extraordinary women spreading their power throughout the developing world–to the ridiculous.

Perhaps ridiculous, but important nonetheless…

This afternoon, I walked over to Bloomberg headquarters at 58th and Lex to hear an author, a former Goldman Sachs (GS) managing director named Sharon Meers, talk about high-achieving men and women and how to stay successful and sane and married all at the same time.

Meers co-wrote a book called Getting to 50/50, which was released a few months ago. Lots of fascinating stats, but some of the most intriguing revolved around the male-female balance of work at home. In today’s talk to about 200 Bloombergers (a gender-balanced crowd), Meers mentioned  that when couples share housework, the risk of divorce drops.

Divorce risk drops sharply when the wife has a job. The ideal set-up is when the man earns 60% of the income and does 40% of the housework. That’s when divorce risk is lowest of all.

(The sex is also better then, by the way. When men do substantial housework, couples have more frequent and satisfying sex. Meers shared this factoid privately, and she lays it all out in her book, in a section called “When He Does Windows…”)

And where in the world do men do the most to help their wives at home? Meers doesn’t have those stats, but I found them, coincidentally, yesterday in a preview of another book due out in September. Women Want More, by Boston Consulting Group senior partner Michael Silverstein, is a marketer’s guide to capturing “the world’s largest and fastest-growing market.” As part of the research for the book, BCG asked 12,000 women in 22 countries a battery of 120 questions. And among the rich findings…

“At least one-third of men never help their wives/partners with chores,” according to the BCG survey. Where do men do the least housework? Japan. Indian men do the most. And American men? They come somewhere in between, though closer to India than Japan.

By the way, chores cause more domestic arguments than anything else except money–at least in the U.S., the BCG survey suggests. In Europe, BCG found, chores are the No. 1 trigger of domestic arguments.

That doesn’t surprise author Meers. “Among people over 40,” she says, “two-thirds of divorces are initiated by women. And studies show that 80% of the fights are about housework.”

If you can’t pay your people enough (a problem for a lot of bosses these days), how do you get the best talent to come and work at your company? I posed the question to Citigroup (C) chairman Dick Parsons last week. He had a fascinating answer: Appeal to “patriotic duty,” he suggested.

Of course, only a few basketcase “too big to fail” corporations — Citi, General Motors (GM), AIG (AIG) — can dream of employing the patriotic proposition. The rest of the penny-pinching corporate world must use other bait. And for anyone hunting talent globally, it helps to know that even in a flattening world, geographical and cultural differences abound.

This is what Egon Zehnder International, the search firm, found recently when it conducted an online questionnaire of 1,003 executives around the world. I had  lunch with CEO Damien O’Brien, and as he says, the findings suggest that companies that tailor their appeals will get a leg up in the war for talent.

In lieu of high pay, what do you offer? Decision-making latitude. Status. Opportunity for personal development. All those things matter to managers everywhere. But one other thing matters most of all, even more than pay, to execs pretty much across the world: “content of the work,” according to the survey.

Geographic differences kicked in particularly strongly when Egon Zehnder asked: Would you take a drop in salary for a more interesting job? Executives in Europe (where I am right now, penning this Postcard) expressed much more willingness to switch than Americans did. (Quality of life, including life at work, matters a lot here.) No execs were more willing to sacrifice pay than the Swiss: 84% said they’d switch. Sixty percent of surveyed U.S. executives  said they would trade a better-paying job for a more exciting one.

And who, according to Egon Zehnder’s research, seems to be the most stuck on pay? Japanese executives. Only 40% of the Japanese who took part in the survey said they’d give up money for more interesting work. Hmm, an even higher percentage responded “I don’t know” — suggesting that execs in Japan are puzzled by the very question. — Pattie Sellers

Seventy of New York’s top women in media joined 160 aspiring young women for a “Mentors Walk” in Central Park this morning. It was drizzly and great. NBC Universal (GE) and Step Up Women’s Network, a non-profit group all about advancing women and girls, hosted. The Mentor Walk’s creator, former Oxygen Media CEO Gerry Laybourne, was there along with J. Crew (JCG) President Tracy Gardner, Bank of America (BAC) Merrill Lynch media analyst Jessica Reif Cohen, Glamour Editor-in-Chief Cindi Leive, Real Housewives of New York star Bethenny Frankel….an eclectic mix!

Lauren Zalaznick, president of NBCU’s Women & Lifestyle Entertainment Networks, was mentor-in-chief. She, along with the rest of us mentors, accompanied the young women on a “walk & talk” through Central Park, followed by breakfast at Tavern on the Green. I walked with a young woman named Maria Jordan, a young finance manager who spent four years at IBM (IBM) before moving to General Electric’s (GE) NBCU. Jessica Shambora, my Postcards colleague, walked with Zalaznick, who is something of a media-industry phenom, having built Bravo into a highly profitable cable brand. Jessica and I both learned a lot and thought we’d share with you by letting you in on our post-Mentors Walk email chat:

Jessica: What did you talk about with your mentees?

Pattie: My favorite advice that I give to young people, women and men alike: Focus on the job at hand. Don’t plan your career. And think of your career as a jungle gym, not a ladder. Who can know, especially in today’s unpredictable world, what the next big thing will be? You need to have peripheral vision and swing to opportunities as they come along. Agree?

Jessica: I do. I think Lauren Z. would too. She told her mentees, “In your career, you can have high expectations for good experience, but it’s hard to have expectations for an exact path.” From her perspective, today was about helping the mentees understand the things they need to be thinking about to get to the next level in their career, as opposed to thinking your mentor or anyone else is going to just give you a job. Although we both know that can happen at these events!

Pattie: Indeed! So I gotta share our story. I did my first Mentors Walk in 2006. I was assigned to a mentee named Selena Soo, this charismatic young woman who got a velvet grip on me and never let me go. Since then, I’ve spoken and moderated panels at events that she’s organized. One event was 15 months ago at NYU: a career panel with Citigroup (C) CMO Lisa Caputo and a few other rising-star women. Before the panel began, you walked up to me and said, “My name is Jessica Shambora. I’ve read your stuff for years and I’ve seen you on panels. I even blogged about you.” I loved your manner and your confidence.

Jessica: Yeah, I just thought it would be cool to get to know you. I felt a strong connection to the “Most Powerful Women” idea—the stuff that you talked and wrote about often. I never imagined what would happen next. I was just pursuing my passions and interests, and it led to one of those “right place, right time” situations…

Pattie: That’s a lesson. You never know what will come out of a chance encounter. As a Fortune Editor at Large who started here 25 years ago as a reporter (like you are now!), I’ve been struck so often that just getting out there brings opportunity. First, you have to be curious. Curiosity is an undervalued trait. Second, you need to think broadly. Back to that peripheral vision that I mentioned. It’s so easy to bury yourself in your work—there’s so much to do!—but if you’re young and really smart, you think broadly: How can I contribute beyond my assignment? You look for ideas outside your four walls. That is, if you have four walls!

Jessica: Yes, and these are all things you can do no matter what state the economy is in. In fact, you should do them even more during tough times. We’ve heard this from a few different business leaders that we’ve written about on Postcards: Don’t hunker and hide. Get out there, be curious, look around. Think big.

One of the last things Lauren said this morning was about strking the right balance between celebrating and questioning success. When times are tough, she said, make sure to celebrate successes. In good times, deconstruct your successes so your business will have discipline and rigor to survive tough times. It’s a bit counterintuitive. But it’s good advice so you don’t get complacent or take any success for granted.

Pattie: I would never!

by Jessica Shambora

We all want flexibility in our workplace. We want to choose the types of projects we take on, and where and when we do our work.

Pattie has written a lot about flexibility on Postcards. Look at all the high-powered women who recently left high-powered jobs: Suhkinder Singh Cassidy, who was president of Asia-Pacific & Latin American operations at Google (GOOG); Dawn Hudson, former chief of Pepsi-Cola (PEP) North America; and Susan Arnold, who quit the presidency at Procter & Gamble (PG). Singh Cassidy and Hudson are opting for more flexible positions. Arnold has not yet announced her next move. Neither has Julie Fasone Holder, who is leaving Dow Chemical, where she is SVP. These women admit they’re not looking for another corner office, at least for now.

Everybody’s reassessing their lives and purposes and careers. Former Microsoft (MSFT) exec John Wood wrote a guest post about the non-profit he now runs, Room to Read. He says that the current economic crisis is making us all think about our legacies sooner than we had anticipated.

Of course not all of us have the option to shift gears. But we still want flexibility. Especially women juggling two jobs–the one they get paid for and the one they don’t at home. Of course, one route to equality–in pay, opportunities and more–is to pressure employers to create more flexible workplaces.

There’s evidence that the workplace really is evolving. And technology gets some credit. “With what we’re seeing with mobility, we’re going to have a totally different concept of what it means to go to work,” says Google chief economist Hal Varian in January’s McKinsey Quarterly. “The work goes to you, and you’re able to deal with your work at any time any place, using the infrastructure that’s now become available.”

Two businesses related to this trend caught my eye. Both were started by professional women looking for flexibility for themselves and others.

Inspire Human Resources founder Jaime Klein said she was struck by the “mindshare on the playgrounds of America.” Klein assembled HR consultants with experience at firms including Goldman Sachs (GS), J.P. Morgan (JPM), and Digitas, and helped put them to work on a project basis. Apart from time spent consulting in-house, the consultants work from home. Inspire provides on-demand HR support for high-growth startups like Lawline.com and Fortune 500 companies including New York Life Insurance and American Express.

Klein told me about at least 10 other companies with the same “virtual team” model as Inspire Human Resources. These outfits offer professional services, from financial consulting to manufacturing and efficiency expertise.

Then there are staffing firms that specialize in flexible talent. OnRamps and Flex Paths are two of those.

And Urban Interns is an online job board for small businesses and individuals looking for part-time flexible help. Founders Cari Sommer, a former attorney, and Lauren Porat, previously in strategy at IAC, are both new moms who were looking for flexible help at home. The site is available only in NYC for now, but the duo have plans to expand. What sets it apart? All candidates are college students grads, and employers can filter prospective hires by hours of availability and schedule.

Businesses are looking for flexibility too. Law firm Skadden, Arps, Slate, Meagher & Flom is offering its 1,300 worldwide associates the chance to get paid one-third of their salary to take a year off. Other firms are doing the same to allow employees to take on pro bono work. But Skadden’s attorneys can choose to do whatever they want. The New York Times reported that one associate, Heather Eisenlord, is taking her $80,000 to travel the world and do good.

Of course, struggling employers are pushing part-time, project and contract work–the thrifty alternative to hiring full-time. Let’s hope that full-time work will come back for those who want it. The number of Americans who desire full-time jobs but are working part-time has increased 83% in one year to nine million, according to the U.S. Labor Department.

Well, if some of these new vehicles for flexibility stick around, we could have beneficial by-products of the downturn.

P.S. Flexibility in education helps even the gender gap. Data from the Graduate Management Admission Council shows that when flexibility is offered for MBA programs, the gender gap starts to close. Women made up only 30% of the 2008-2009 applicant class for a full-time MBA. For a flexible MBA program, women comprised 37%.