A Coke exec went homeless for a night to learn how struggling young people live--and left with new perspective on talent and opportunity.
As SVP of the Global Sparkling Brand Center at Coca-Cola (KO), Wendy Clark spends plenty of time studying young people. Understanding how young people live and what they aspire to is key to the success of this rising-star executive who oversees brand strategy and integrated marketing communications, including global MOREPatricia Sellers - Nov 18, 2013 11:16 AM ET
A teenage "YouTube disciple" dissects television, VidCon, and fangirls.
On a panel about TV's future at Fortune Brainstorm Tech in July, NBC Universal (CMCSA) exec Lauren Zalaznick said that she was planning to take her teenage daughter, Ada, to VidCon, the world's largest video convention. Guessing that Ada Dolan-Zalaznick could be as brainy and culturally aware as her mom, I asked Ada if she would want to write about her takeaways MOREPatricia Sellers - Aug 14, 2013 9:15 AM ET
Bond investor Mohamed El-Erian learns firsthand how to handle gender stereotypes.
FORTUNE -- Ever since Mohamed El-Erian, the CEO and co-CIO of bond giant PIMCO, told me that he read sections of Facebook (FB) COO Sheryl Sandberg's Lean In to his 10-year-old daughter, I pegged him as an evolved guy. El-Erian wrote a terrific piece for Fortune.com about why executives should read Sandberg's best-seller. Since then, he has peppered my in-box MOREPatricia Sellers - Aug 8, 2013 8:35 AM ET
What the Cannes Film Festival is to Hollywood, the Cannes Lions International Festival of Creativity has long been to Madison Avenue—and now to Silicon Valley too. Executives from Facebook (FB) and Google (GOOG) and Yahoo (YHOO) are here on the French Riviera, soaking up sun and connections with the marketing chiefs of Coca-Cola (KO), IBM (IBM), and lots of other Fortune 500 giants that have millions of dollars to spend.
A MOREPatricia Sellers - Jun 19, 2013 12:00 PM ET
Guest Post by Mary Civiello
College commencement speech season may be the best time to learn how to communicate powerfully. This season is off to a good start with President Obama at Morehouse College, Arianna Huffington at Smith, Steven Colbert at the University of Virginia and Twitter CEO Dick Costolo at the University of Michigan. From their talks, we can derive a few takeaways:
There's no excuse for not knowing your audience. Arianna MOREPatricia Sellers - May 24, 2013 12:03 PM ET
Jacki Kelley, who is the CEO of North America and president of global clients for IPG Mediabrands, is one of 36 women participating in the Fortune-U.S. State Department Global Women Leaders Mentoring Partnership. Launched in 2006, the program pairs rising-star women from developing countries with American execs who participate in Fortune's annual Most Powerful Women Summit. For the next two weeks, the international stars will shadow Fortune MPW at U.S.-based MOREPatricia Sellers - Apr 29, 2013 3:09 PM ET
Mindy Grossman was a rising-star retail executive, heading Ralph Lauren's (RL) Polo Jeans business and Nike's (NKE) global apparel, before she switched to TV and transformed HSN. By adding celebrity spark and digital dazzle to the once-dreary home-shopping channel, Grossman built a high-growth media-retail hybrid and multiplied HSN's stock price 10-fold from the dark days of 2008. For her unlikely success, she was honored this week at the Matrix Awards MOREPatricia Sellers - Apr 25, 2013 8:31 AM ET
NBC Universal's Bonnie Hammer has been doing what she does—building cable TV networks—for 26 years, which is long enough to know that at a point, the slog of a career can ease and work can turn energizing again. Hammer, who built SyFy and USA Network and recently moved up to chairman of NBCU's (CMCSA) entire cable entertainment group, talked about this notion of belated reward on Monday, when she accepted a 2013 MOREPatricia Sellers - Apr 23, 2013 12:50 PM ET
I met Pooja Sankar two years ago after she founded Piazza, a collaboration platform that facilitates class discussion among students and teachers. Starting with a few students at Stanford, Piazza now is used at top universities such as Stanford and Princeton and MIT and in 25 countries around the world. With $7.5 million in funding from Sequoia Capital and Bessemer Ventures, Sankar, 32, aspires to play a key role in MOREPatricia Sellers - Feb 19, 2013 9:19 AM ET
You can learn from yesterday's laugh line--to make sure you aren't tomorrow's!
Guest Post by Mary Civiello
By now, most of us have seen Senator Marco Rubio's awkward snatch of Poland Spring during his State of the Union response.
And if you have spoken in front of an audience, you can empathize.
A combination of nerves and bright lights causes you to sweat, dehydrate, and need H2O NOW.
The longer you wait, the worse it MOREPatricia Sellers - Feb 14, 2013 2:41 PM ET
|GM's recalled Cobalt was a failure from the start|
|Pope Francis challenges the free market - The Buzz|
|Why you should pay off your car loan ASAP|
|Americans have fallen in love with real estate once again|
|How young tech millionaires invest|