Postcards

How the power players do it - by Fortune senior editor at large Patricia Sellers
 comments

How to tell a great business story

By February 1, 2013: 10:36 AM ET

Every business has a story.

When I went to Stanford last week to interview Tory Burch about her amazing story (Young woman with no formal education in design and no MBA builds a $2.5 billion business from scratch in less than a decade!), the University folks asked me if I would let them interview me about, yes, the art of storytelling.

Over 29 years of writing for Fortune, I've learned a lot about storytelling. And today, with social media driving every business, telling a compelling story is more essential for businesses than ever.

Do you want to know how to tell a great story? I explain on this short video clip:

Join the Conversation
Most Popular
Stocks finish higher for fourth straight week
 
Oil-price manipulation: the next Libor?
 
Prison exclusive: Bernie Madoff can't sleep
 
Google says you'll know when Glass is sketchy
 
Dirty medicine
 
Fortune's Most Powerful Women
Fortune's Most Powerful Women For the latest on the most influential women in business, philanthropy, government, and the arts, like us on Facebook.
Guest Posts
Fortune Most Powerful Women Fortune Most Powerful Women The rolodex that redefined power
Profile in The Washington Post
Sheryl Sandberg: Sheryl Sandberg: Don't leave before you leave
COO of Facebook
Gina Bianchini Gina Bianchini The Steve Jobs route to building a startup
Founder of Ning and Mightybell
More Guest Posts
Recent Posts
Video
CEO Marissa Mayer on God, family, and Yahoo
CEO Marissa Mayer on God, family, and Yahoo
In her first public interview since taking on the CEO gig at Yahoo, Marissa Mayer outlines her priorities both in and out of the company. Watch
Former Sara Lee CEO on her stunning recovery
Former Sara Lee CEO on her stunning recovery
Brenda Barnes famously quit a big job to be with her kids. Years later, a massive stroke nearly killed her--and her daughter returned the favor. Watch
About This Author
Pattie Sellers
Patricia Sellers
Senior Editor at Large, Fortune
Executive Director of MPW/Live Content, Time Inc.

Fortune senior editor at large Pattie Sellers has written some of Fortune's most talked-about cover stories, including "Marissa Mayer: Ready to Rumble at Yahoo," "Oprah's Next Act," "Can Meg Whitman Save California?" "The $100 Billion Woman" (Melinda Gates), and "Remodeling Martha" (Martha Stewart). She has helped oversee Fortune's "Most Powerful Women in Business" package every year since its launch in 1998. Pattie is Executive Director of the Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business and beyond. She oversees MPW programs that enable women leaders to extend their influence and empower the next generation—such as Fortune MPW Entrepreneurs and the Fortune-U.S. State Department Global Women Leaders Mentoring Partnership. Beyond her Fortune duties, she is also developing Live Content across Time Inc. Pattie grew up in Allentown, PA, graduated from the University of Virginia, and started at Fortune in 1984. Her blog, Postcards, is about how power players lead, manage others, and navigate their careers.

Email Pattie Sellers | Welcome to Postcards.
Subscribe: RSS feed | email newsletter
MPWomen go Global

The Fortune/U.S. State Department Global Women Leaders Mentoring Partnership brings rising-star women from countries around the world to the U.S. for three-week mentorships with participants of the annual Fortune Most Powerful Women Summit - among them Ursula Burns of Xerox, Laura Lang of Time Inc., Marissa Mayer of Yahoo, and Tory Burch.

Read more

Current Issue
The Fortune 500
The Fortune 500
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by WordPress.com VIP.