Postcards

How the power players do it - by Fortune senior editor at large Patricia Sellers

Ursula Burns: To succeed, do what you love

May 24, 2011: 10:35 PM ET

The Xerox CEO shares advice from her own mentor.

FORTUNE -- For virtually every rising executive, it seems as though finding a mentor along the way is key. Xerox (XRX) CEO Ursula Burns didn't have to look very far to find hers early on. It was her mom.

Ursula Burns

Xerox CEO Ursula Burns

"My mother was an amazing woman," she said Tuesday at Fortune's Most Powerful Women dinner in New York City, where some of the most influential women in business, media and politics gathered. At cocktail hour, Chelsea Clinton chatted it up with the likes of Barbara Walters and Meredith Whitney.

But it was mostly Burns who moved the room with the story of her mother, a single mom who raised her and her two siblings in the then drug and crime-ridden Lower East Side of Manhattan. One of the most important lessons Burns learned from her: Do what you love.

"You have to first love it and then you'll be good at it," Burns said, adding that she has passed a similar philosophy to her own children. "Relax and go after something that you love."

It's that mindset that seems to have carried her through her journey up Xerox's corporate ladder, beginning as a summer engineering intern in 1980 and then rising to president of the print giant in 2002. In 2009, she was named CEO – becoming the first black woman to head a Fortune 500 company.

Her path to the top wasn't without its own twists, though. Several years into her career as head of manufacturing, Burns decided to leave Xerox for Dell at a time when the printing company was in turmoil. After Burns let human resources know, the power-broker Vernon Jordan, a member of Xerox's board of directors, called her up to convince her to stay. Burns recalled Jordan telling that her leaving and being so essential to the company could signal a loss of confidence in Xerox during a tumultuous time. Plus the company invested in her growth for so many years.

It was then that Burns realized there were bigger things at stake. So she went with the bigger calling and stayed.

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About This Author
Pattie Sellers
Patricia Sellers
Senior Editor at Large, Fortune
Executive Director of MPW/Live Content, Time Inc.

Fortune senior editor at large Pattie Sellers has written some of Fortune's most talked-about cover stories, including "Marissa Mayer: Ready to Rumble at Yahoo," "Oprah's Next Act," "Can Meg Whitman Save California?" "The $100 Billion Woman" (Melinda Gates), and "Remodeling Martha" (Martha Stewart). She has helped oversee Fortune's "Most Powerful Women in Business" package every year since its launch in 1998. Pattie is Executive Director of the Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business and beyond. She oversees MPW programs that enable women leaders to extend their influence and empower the next generation—such as Fortune MPW Entrepreneurs and the Fortune-U.S. State Department Global Women Leaders Mentoring Partnership. Beyond her Fortune duties, she is also developing Live Content across Time Inc. Pattie grew up in Allentown, PA, graduated from the University of Virginia, and started at Fortune in 1984. Her blog, Postcards, is about how power players lead, manage others, and navigate their careers.

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MPWomen go Global

The Fortune/U.S. State Department Global Women Leaders Mentoring Partnership brings rising-star women from countries around the world to the U.S. for three-week mentorships with participants of the annual Fortune Most Powerful Women Summit - among them Ursula Burns of Xerox, Laura Lang of Time Inc., Marissa Mayer of Yahoo, and Tory Burch.

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