Postcards

How the power players do it - by Fortune editor at large Patricia Sellers

Can Meg Whitman win in California? Maybe

October 21, 2010: 9:45 AM ET

by Patricia Sellers

I'm just back from a week in California and still on vacation--technically. But I'm speaking about my favorite topic, Women and Power, tonight in Boston and have a couple more speaking gigs next week. So I'll check in on Postcards occasionally.

Speaking of Women and Power, whip-smart Karen Tumulty, who used to write for TIME and is now at the Washington Post, emailed me this story about Meg Whitman that she published this week. As I told Karen, her piece is one of the most astute assessments of the former eBay (EBAY) CEO's race for governor of California.

The latest polls show Whitman and Democratic rival Jerry Brown, who served as governor years ago, neck and neck. Karen makes the case that Whitman's remarkably sophisticated ground operation--powered by micro-targeting software and more--plus her $139 million in personal spending could deliver her the win. That $139 million is record output for a non-Presidential candidate.

Candidate Whitman--whom I wrote about in a 2009 Fortune cover story--declined to talk to Tumulty. But she quotes from an interview that I did with Whitman at the Fortune Most Powerful Women Summit last year.

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About This Author
Pattie Sellers
Patricia Sellers
Editor at Large, Fortune

Pattie Sellers has written some of Fortune's most talked-about cover stories, including "Oprah's Next Act," "Can Meg Whitman Save California?" "The $100 Billion Woman" (Melinda Gates), "MySpace Cowboys," Martha Stewart ("I cannot be destroyed"), Ted Turner ("Gone with the Wind") and Oprah Winfrey ("Oprah Inc."). Since its launch in 1998, Pattie has helped oversee Fortune's "Most Powerful Women" cover package.
A specialist at dissecting larger-than-life personalities, she has also profiled former U.S. Treasury Secretary Hank Paulson, Morgan Stanley chairman John Mack, and countless CEOs.
Pattie co-chairs the annual Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business, philanthropy, government, academia, and the arts. She started at Fortune in 1984, covering the big brand companies.
In Pattie's blog, Postcards, she provides insight into the lives of super-achievers through commentary, career advice, and Guest Posts by CEOs and other leaders.

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Every year Fortune and the U.S. State Department sponsor the Global Women Leaders Mentoring Partnership, which brings rising-star women from developing countries to the U.S. to work closely with participants of the annual Fortune Most Powerful Women Summit - among them CEOs Andrea Jung of Avon, Ann Moore of Time Inc., and Ursula Burns of Xerox.

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