Power Point: How to pick a magazine coverNovember 18, 2009: 6:12 PM ET
"Young is better than old,
Pretty is better than ugly,
Rich is better than poor,
T.V. is better than music,
Music is better than movies,
Movies are better than sports,
Anything is better than politics,
And nothing is better than the celebrity dead."
--Stolley's Law of Covers, created by Dick Stolley, senior editorial advisor to Time Inc., and founding editor, People. A legend of the magazine world, he made history when he secured the rights the Zapruder footage immediately following JFK's assassination.
In a Q&A emailed to Time Inc. employees today, Stolley included an addendum to his law: "Obama has changed the "anything is better than politics" rule, but that won't last forever." Unfortunately 2009 offered too much proof of his rule about celebrity deaths. For more from Stolley, check out this photo gallery at Life.com where he shares some favorite photos from his years working at LIFE. --Jessica Shambora