Postcards

How the power players do it - by Fortune senior editor at large Patricia Sellers

NBCU gives new meaning to "Trash TV"

November 18, 2009: 12:11 PM ET

While the top execs at NBC Universal (GE) are consumed with closing their deal to merge into Comcast (CMCSA), they've found a little time to do some good for the planet. You can't miss this week's "Green is Universal" campaign if you watch CNBC (featuring Green Stocks to Watch) or the Tonight Show (Jay Leno races eco-friendly cars in the Ford (F) Green Car Challenge) or Top Chef, where the focus tonight is on organic and sustainable ingredients.

On Law & Order: SVU, they even make a big deal of switching to energy-efficient light bulbs. I'm not kidding.

While this eco-effort on screen gets pretty silly, there's a cool thing happening today inside NBCU--at Studio 8H, the home of Saturday Night Live. An environmental artist named Tom Deininger and a bunch of New York City middle-school students are building a massive mural out of trash that's re-purposed, recycled, or reclaimed from all around the company.

Measuring 8x36 feet, this is bona-fide TV trash: cue cards from Saturday Night Live and Late Night with Jimmy Fallon, thousands of discarded CDs and DVDs, hundreds of NBC Sports tape cassettes.

I know about Deininger because he built one of his eco-murals out of 100% trash at Brainstorm Green, Fortune's confab last April. (Lonnie Lardner, a onetime TV news reporter whose Los Angeles-based firm Creative Voltage brought Deininger to Brainstorm Green, also works on art installations for the Fortune Most Powerful Women Summit.) Here's a shot of Deininger at work:

Photo courtesy of Rob Dunn

Deininger and the kids are supposed to finish their organized chaos at NBCU at 5pm today. Once it's done, we'll post a picture here on Postcards.

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About This Author
Pattie Sellers
Patricia Sellers
Senior Editor at Large, Fortune
Executive Director of MPW/Live Content, Time Inc.

Fortune senior editor at large Pattie Sellers has written some of Fortune's most talked-about cover stories, including "Marissa Mayer: Ready to Rumble at Yahoo," "Oprah's Next Act," "Can Meg Whitman Save California?" "The $100 Billion Woman" (Melinda Gates), and "Remodeling Martha" (Martha Stewart). She has helped oversee Fortune's "Most Powerful Women in Business" package every year since its launch in 1998. Pattie is Executive Director of the Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business and beyond. She oversees MPW programs that enable women leaders to extend their influence and empower the next generation—such as Fortune MPW Entrepreneurs and the Fortune-U.S. State Department Global Women Leaders Mentoring Partnership. Beyond her Fortune duties, she is also developing Live Content across Time Inc. Pattie grew up in Allentown, PA, graduated from the University of Virginia, and started at Fortune in 1984. Her blog, Postcards, is about how power players lead, manage others, and navigate their careers.

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