Power Point: Steve Jobs, message master
“A key Jobs business tool is his mastery of the message. He rehearses over and over every line he and others utter in public about Apple, which authorizes only a small number of executives to speak publicly on a given topic. Key to the Jobs approach is careful consideration of what he and Apple say — and don’t say. “
–Fortune’s Adam Lashinsky on Apple (AAPL) CEO Steve Jobs. Lashinsky’s cover story, “Steve Jobs: CEO of the Decade,” in the current issue of Fortune, explains how the “showman…salesman…magician…tyrannical perfectionist” redefined not just one industry, but four: movies, music, mobile phones and computing. Check out the video below for more on how Jobs did it. –Jessica Shambora
Thanks for all of your comments pointing out that Jobs would never use PowerPoint. We are actually not referring to the Microsoft program, but to a recurring feature on this blog where we post interesting quotes from powerful people. Please scroll down for examples of previous Power Points. Thanks!
ironic, powerpoint, i don’t think steve jobs would ever use powerpoint.
It is not “PowerPoint” that Steve Jobs uses. He uses “Keynote” that was developed per Steve Jobs’ requirements!!!
Powerpoint? Are you kidding? Software named Keynote was developed specifically because jobs couldn’t stand using Powerpoint. Good lord. He is probably puking right now….
Jeez, you mean Keynote: Steve Jobs, message master
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Patricia Sellers has written some of Fortune's most talked-about cover stories, including "Can Meg Whitman Save California?", Melinda Gates ("The $100 Billion Woman"), "MySpace Cowboys," Martha Stewart ("I cannot be destroyed"), Ted Turner ("Gone with the Wind") and Oprah Winfrey ("Oprah Inc."). And she has broken ground with insightful pieces on career management issues such as ego ("Get Over Yourself!"), and "Charisma: Do You Need It? Can You Get It?" Pattie chairs the annual Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business, philanthropy, government, academia, and the arts. And she has helped oversee Fortune's "Most Powerful Women in Business" cover package since its launch in 1998. She started at Fortune in 1984, covering the big consumer brand companies.
Jessica Shambora started with Fortune as a reporter in June of 2008, following a stint as assistant editor at Travel+Leisure Golf. Shambora has written for Sports Illustrated, SI Latino, Women's Health, and Triathlete. She is a frequent contributor to Postcards. 
whoever said there’s “wisdom in crowds” just needs to visit the first 4 posts here. there’s never wisdom in crowds. only uninformed opinions.
whoever said “information wants to be free” just needs to visit the first 4 posts here. information just doesn’t want to be free, it costs you time you’ll never be able to replace.