From the pinnacles of power by Fortune editor at large Patricia Sellers
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October 7, 2009, 6:04 pm

Power Point: Grab mindshare while you can

“You’re seeing less of Ford and G.M. and more of Oscar Mayer and Kellogg.”

– George Belch, chairman of the marketing department at San Diego State University, in the New York Times. While financial services companies like Citigroup (C) and automakers like Ford (F) and General Motors (GM) are cutting ad budgets, companies like Kellogg (K) and Kraft (KFT), maker of Oscar Mayer products, are stepping into the advertising void to pitch their basic food brands to budget-minded consumers. –Jessica Shambora

Not so fast regarding Ford. 10% increase this year over last. Check this out:

http://www.detnews.com/article/20091007/AUTO01/910070426/1148/auto01/Vehicle-owners-star-in-Ford-ads

Posted By TNolan, Ann Arbor, MI : October 8, 2009 9:31 am
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Pattie SellersPatricia Sellers has written some of Fortune's most talked-about cover stories, including "Can Meg Whitman Save California?", Melinda Gates ("The $100 Billion Woman"), "MySpace Cowboys," Martha Stewart ("I cannot be destroyed"), Ted Turner ("Gone with the Wind") and Oprah Winfrey ("Oprah Inc."). And she has broken ground with insightful pieces on career management issues such as ego ("Get Over Yourself!"), and "Charisma: Do You Need It? Can You Get It?" Pattie chairs the annual Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business, philanthropy, government, academia, and the arts. And she has helped oversee Fortune's "Most Powerful Women in Business" cover package since its launch in 1998. She started at Fortune in 1984, covering the big consumer brand companies.
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