Power Point: See opportunity, not fear
“The future of transportation will be a blend of things like Zipcar, public transportation, and private car ownership. Not only do I not fear that, but I think it’s a great opportunity for us to participate in the changing nature of car ownership.”
– Bill Ford, Ford’s (F) executive chairman, in the “The Best New Idea in Business,” Fortune’s cover story about Zipcar. Writer Paul Keegan tells how the nine-year-old car-sharing service has grown to 325,000 members and revenues of $130 million. Those numbers have caught the attention of Hertz (HTZ) and Enterprise Rent-A-Car, which have jumped to copy its model.
Automakers want in the game too. Of all the companies talking with Zipcar about partnerships–Toyota (TM), Nissan (NSANY), Honda (HMC), BMW (BMWG)–Ford has been the quickest to embrace this evolution in transportation. “Zipcar is the perfect application for electric vehicles and plug-in hybrids because you leave them at a certain location to be charged and then take them out again,” says Ford. –Jessica Shambora
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Patricia Sellers has written some of Fortune's most talked-about cover stories, including "Can Meg Whitman Save California?", Melinda Gates ("The $100 Billion Woman"), "MySpace Cowboys," Martha Stewart ("I cannot be destroyed"), Ted Turner ("Gone with the Wind") and Oprah Winfrey ("Oprah Inc."). And she has broken ground with insightful pieces on career management issues such as ego ("Get Over Yourself!"), and "Charisma: Do You Need It? Can You Get It?" Pattie chairs the annual Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business, philanthropy, government, academia, and the arts. And she has helped oversee Fortune's "Most Powerful Women in Business" cover package since its launch in 1998. She started at Fortune in 1984, covering the big consumer brand companies.
