From the pinnacles of power by Fortune editor at large Patricia Sellers
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August 3, 2009, 5:05 pm

Behind Sallie Krawcheck’s move to BofA

by Patricia Sellers

Sallie Krawcheck has landed back at another troubled bank giant. Citigroup’s (C) onetime CFO, who later headed global wealth management there and clashed with Citi CEO Vikram Pandit, has accepted a job at Bank of America (BAC).

Her new position—leading BofA’s global wealth and investment management business—comes as a surprise, since she has been off the radar since Pandit demoted her last September and she left Citi soon after. Last Wednesday, Krawcheck and I had lunch, and she shared, off the record, several big opportunities that she had turned down–because they didn’t “hit the bulls-eye,” she told me. And particularly in this treacherous environment, “there’s no use rushing,” she added.

I got the sense that Krawcheck was poised to decide on something soon–though not this soon. And my bet was that she might start her own asset management company with backing from private equity investors.

So I was wrong about her plan, but I’m sure about this: By choosing BofA, Krawcheck is staking her career on a slow-going turnaround. BofA’s stock has risen from a $3 low to $15, but it’s down from $55 last fall after CEO Ken Lewis agreed, under pressure from the government, to rescue Merrill Lynch. That said, by taking the job at BofA, Krawcheck could be setting herself up for something bigger, which she could hardly achieve at her own firm. That is, a chance to be a Fortune 500 CEO.

Especially in light of the ongoing shakeup of BofA’s board (bucking to pressure from the Obama Administration, the board is replacing its directors), the heat is on CEO Ken Lewis to hasten the turnaround or give up his position to a successor. Along with the news about Krawcheck’s hiring came an announcement that one longtime succession candidate, consumer and small-business banking boss Liam McGee, is leaving the company.

McGee’s departure leaves a couple of succession candidates. One is Brian Moynihan, who arrived at BofA with its 2004 Fleet acquisition and has recently headed the global corporate and investment banking unit, plus global wealth management. He’s newly assigned to oversee BofA’s mighty consumer bank, including its small business and credit card operations.

Another possible successor is Barbara DeSoer, a nose-to the-grindstone operator whom my Fortune colleague, Geoff Colvin, interviewed last November. DeSoer has earned high marks for integrating BofA’s Countrywide Financial acquisition and cleaning up the big mortgage minefield. (Another BofA succession candidate who was on Fortune’s Most Powerful Women list, chief risk officer Amy Brinkley, paid for those disastrous investments and was ousted in June.)

Following all this tumult, BofA has two newcomers to watch closely: corporate and investment banking chief Tom Montag, who came with last year’s buyout of Merrill Lynch and was at Goldman Sachs (GS) before that. The other is Krawcheck. Given her youth–she’ll be 45 in November–and her time off the grid, the onetime most powerful woman in banking won’t have an easy time proving herself at battered BoA. Then again, Krawcheck’s reputation as a champion of individual investors–“the last honest analyst” as Fortune once dubbed her–is in line with the zeitgeist. And certainly in line with where BofA needs to go.

Here’s Krawcheck in a conversation with Elliott Spitzer and Fortune’s Allan Sloan, taped last Monday at CNNMoney’s studios:

time to do more research, this is old news, maybe you should interview David C. Darnell as a possible successor

Posted By Charlie New City NY : August 19, 2009 10:06 am

Simon
Sorry to have to tell you this – BoA isn’t run by bankers, it’s run by their HR department.

Posted By Frank, NY, NY : August 4, 2009 1:17 pm

Simply unfathomable that an article like this would not challenge Krawcheck’s work at Citigroup.

Posted By Tee : August 4, 2009 10:51 am

here we go again
another sarah palin moment
are the media nuts
we need experience > i am a shareholder with large stakes in BofA and Citi- sure replace the CEO’s for their mistakes but with a bank CEO who has proved his metal not a political correct candidate , never did wrong candidate.

the media is not only makeing me sick but is driving me and america to the poor house.
these articles are pathetic just because joe soap journalist gets an interview with mary jane does not mean she should be president of the coutnry of the bank or a general

wise up-guys you are proving to be propper ass -xoles
read the messages here- the people are alarmed

Posted By thomas o , miami fl : August 3, 2009 10:54 pm

It is strange that Ms. Krawcheck wanted to compensate Hedge funds. From which money? common bank account holders? U.S. Govt money? Glad that this did not turn out to be the case: that would have put Bernie Madoff into shame!
Bank Of America Beware!

Posted By N.B. Cambridge, MA. : August 3, 2009 10:49 pm

Ms. Krawcheck has been all the rave for awhile. CNBC pumped her up also.

Who is the lady that seems to warrant praise for lack of success?

Posted By JK Columbus, Ohio : August 3, 2009 10:47 pm

I guess we are paying big $$$$ to people who failed to manage Citi and now are qualified. I am surprised she can find a job after her failure as a Citi CFO which has brought our global name to its knees.

Posted By AB, Chicago IL : August 3, 2009 9:42 pm

Will someone please ask Ms. Krawcheck why she did nothing to reduce the level of risk Citigroup was taking on its balance sheet? And also, would someone interview Smith Barney employees about Ms. Krawcheck’s performance rather than asking her. She is a joke and her career at Bank of America will be another failure.

Posted By Leon B, Harrison NJ : August 3, 2009 9:05 pm

Ms. Sellers, I’m sorry, this is an incredible puff piece. Please explain to me how a failed CFO at a failed investment bank in the 2008 meltdown in any way qualifies to be a future CEO at a Fortune 500 financial company. Has Fortune so lost its ability at critical analysis that you cannot ask the type of tough questions it requires to lend credibility to your speculation? Where is that analysis and your own professional skepticism that this is a viable outcome? This is not journalism as I understand it.

Posted By Curmudgeon, Nashua NH : August 3, 2009 6:47 pm

What a mistake. I thought B of A was run by bankers. She is a zero.

Posted By Simon, New York, NY : August 3, 2009 5:57 pm
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Pattie SellersPatricia Sellers has written some of Fortune's most talked-about cover stories, including "Can Meg Whitman Save California?", Melinda Gates ("The $100 Billion Woman"), "MySpace Cowboys," Martha Stewart ("I cannot be destroyed"), Ted Turner ("Gone with the Wind") and Oprah Winfrey ("Oprah Inc."). And she has broken ground with insightful pieces on career management issues such as ego ("Get Over Yourself!"), and "Charisma: Do You Need It? Can You Get It?" Pattie chairs the annual Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business, philanthropy, government, academia, and the arts. And she has helped oversee Fortune's "Most Powerful Women in Business" cover package since its launch in 1998. She started at Fortune in 1984, covering the big consumer brand companies.
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