Postcards

How the power players do it - by Fortune senior editor at large Patricia Sellers

Power Point: YouTube wants it all

July 31, 2009: 6:10 PM ET

"While Google aims to profit from the videos on [YouTube] today, it ultimately is more interested in making sure that the company becomes the primary platform consumers use to generate, store, sort, and view all their video content and communications."

- Jessi Hempel, my Fortune collegaue, in an eye-opening piece, "Google (still) loves YouTube," about Google's (GOOG) YouTube in the new issue of Fortune. She notes that YouTube recently snuck up to become the second biggest search engine on the web. Only Google.com is bigger. Jessi's story helped explain Google's rationale for aggressively feeding the profit-sucking web-video beast. (I wondered, didn't you?) Well, Google plans to rule Internet search in multiple ways--and clearly wants to keep Yahoo (YHOO) and Microsoft (MSFT), which on Wednesday announced their long-awaited search partnership, from gaining on its most critical turf.

I'm keeping it short on a summer Friday. I've been working way too hard...and just want to mention that Fortune, if you get the print version of our magazine, will start arriving in your mailbox--as well as on newsstands--earlier than it used to. We moved up our production schedule by three days, to be as timely as we possibly can. In any case, keep reading and keep checking Fortune.com and CNNMoney.com for the latest business and tech scoop and smart analysis...and Postcards, of course. Have a good weekend!PATTIE signature

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About This Author
Pattie Sellers
Patricia Sellers
Senior Editor at Large, Fortune
Executive Director of MPW/Live Content, Time Inc.

Fortune senior editor at large Pattie Sellers has written some of Fortune's most talked-about cover stories, including "Marissa Mayer: Ready to Rumble at Yahoo," "Oprah's Next Act," "Can Meg Whitman Save California?" "The $100 Billion Woman" (Melinda Gates), and "Remodeling Martha" (Martha Stewart). She has helped oversee Fortune's "Most Powerful Women in Business" package every year since its launch in 1998. Pattie is Executive Director of the Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business and beyond. She oversees MPW programs that enable women leaders to extend their influence and empower the next generation—such as Fortune MPW Entrepreneurs and the Fortune-U.S. State Department Global Women Leaders Mentoring Partnership. Beyond her Fortune duties, she is also developing Live Content across Time Inc. Pattie grew up in Allentown, PA, graduated from the University of Virginia, and started at Fortune in 1984. Her blog, Postcards, is about how power players lead, manage others, and navigate their careers.

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