From the pinnacles of power by Fortune editor at large Patricia Sellers
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June 16, 2009, 6:11 pm

What’s next for HuffPo’s ousted CEO?

Betsy Morgan is out as CEO of HuffingtonPost.com — and her firing came as a surprise to her, Morgan told me when we connected by phone late this afternoon.

“Bummer.” That was the first word she uttered in our conversation. Morgan says she’s not bitter, however. After all, what a ride Arianna’s web venture has been these past 20 months. Morgan joined in October 2007 — and I remember it well because she was at the Fortune Most Powerful Women Summit as the news of her hiring hit the papers. Just hours after Arianna Huffington, Morgan’s boss, introduced her new CEO to the 300 women leaders gathered in California, Morgan was called back east. Her mother had died suddenly.

It was a dramatic start of a dramatic 20-month ride. Back in the fall of 2007, HuffPo, as the site has come to be known, was attracting 1.2 million unique visitors a month. This past April, it drew 5.6 million uniques, according to ComScore. While traffic more than quintupled, revenues doubled. The Huffington Post morphed from a political to a mainstream site. And the company, which has raised some $35 million, is edging toward profitability.

Replacing Morgan as CEO is Softbank Capital’s Eric Hippeau, a media-industry venture capitalist who has been on the HuffPo board since 2006. Morgan could have stayed at the company in a lesser role, but she doesn’t want to do that. So, what’s next? She’s asking herself. “My biggest question is,” she told me, “Do I help fix an old media business or do I help grow a new one?”

Having joined HuffPo from CBS (CBS), where she ran CBS News’ digital arm, Morgan knows both sides of the media business. “God, I’ve seen so much of that side where you invent differently and innovate differently,” she says. “But I also know so many media companies that have gone halfway into digital. Do I go help them with that?”

As she contemplates her future, she’ll attract her own traffic — headhunters, that is. Arianna may help her decide her next act. The parting between these two powerful women is neither pleasant nor easy, but it’s amicable. “I loved working with Betsy,” Huffington told me today. “We talked every morning at 7:30. It was always a partnership. And she was always a class act.”

Before Morgan and I ended our conversation, I asked her what she learned from the reigning diva of digital. “Arianna taught me that everything you do, you should do with passion and a sense of humor,” Morgan says. Oh, and one other thing, she said: “The sky’s the limit.”PATTIE signature

Seriously, it’s not “HuffPo.” It’s called the Huffington Post. That really sounds stupid.

Posted By Dave, Atlanta, GA : June 17, 2009 12:54 pm

Maybe that mid six figure base salary CEOs get will have something to do with her next gig. After all, once you start living on that kind of cash, it’s hard to go back.

Posted By BiilyRay Valentine, Philadelphia : June 17, 2009 12:19 pm

And how good a job could she have done? she was fired. Plus CBS News online is hardly a power house. They are consistently killed by msnbc, cnn, fox news, nytimes.com, nead I say more?

Posted By The Truth, Washington, DC : June 17, 2009 11:03 am

Why should Morgan help anyone else after this? Less than two years as CEO is hardly a calling card.

Posted By Silicon Valley, CA : June 16, 2009 9:20 pm
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Pattie SellersPatricia Sellers has written some of Fortune's most talked-about cover stories, including "Can Meg Whitman Save California?", Melinda Gates ("The $100 Billion Woman"), "MySpace Cowboys," Martha Stewart ("I cannot be destroyed"), Ted Turner ("Gone with the Wind") and Oprah Winfrey ("Oprah Inc."). And she has broken ground with insightful pieces on career management issues such as ego ("Get Over Yourself!"), and "Charisma: Do You Need It? Can You Get It?" Pattie chairs the annual Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business, philanthropy, government, academia, and the arts. And she has helped oversee Fortune's "Most Powerful Women in Business" cover package since its launch in 1998. She started at Fortune in 1984, covering the big consumer brand companies.
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Jessica ShamboraJessica Shambora started with Fortune as a reporter in June of 2008, following a stint as assistant editor at Travel+Leisure Golf. Shambora has written for Sports Illustrated, SI Latino, Women's Health, and Triathlete. She is a frequent contributor to Postcards.
Every year Fortune and the U.S. State Department sponsor the Global Women Leaders Mentoring Partnership, which brings rising-star women from developing countries to the U.S. to work closely with participants of the annual Fortune Most Powerful Women Summit - among them CEOs Andrea Jung of Avon, Ann Moore of Time Inc., and Anne Mulcahy of Xerox.
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