From the pinnacles of power by Fortune editor at large Patricia Sellers
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May 22, 2009, 3:24 pm

Xerox’s next CEO: Ursula Burns

by Jessica Shambora

Yesterday on Postcards we wrote about an historic event: Xerox (XRX) CEO Anne Mulcahy announced she will pass the baton to president Ursula Burns on the first of July in the first ever woman-to-woman transfer of the CEO role in the Fortune 500. Burns will also be the first African-American female to lead a company on the list. (Click here for a 2006 Fortune profile of Burns.)

While Fortune, in 2003, called Mulcahy “The Accidental CEO,” Burns, 50, is an equally unlikely chief executive. She grew up up in a housing project on Manhattan’s lower east side and was raised by a single mother. Her mom scraped together enough funds from doing domestic work to send her daughter to Catholic school, then Columbia University. Burns studied engineering there.

Burns talked candidly about her mother on stage at a Fortune Most Powerful Women dinner in Manhattan last spring– exactly one year ago today. “I’ve had many mentors, but the one that has the most impact was my mother,” she said. Burns has a sign on her office wall: “Don’t do anything that wouldn’t make your Mom proud!”

Burns’ mother died 25 years ago. But in a recent commencement speech at Worcester Polytechnic Institute, Burns told the grads that her mom “is perched on my shoulder whispering encouragement and keeping me honest, keeping me humble.”

Indeed, humility has been critical to pulling off Xerox’s turnaround. Burns, who began her Xerox career as a summer intern in 1980, smartly recognized that she needed to broaden her skills to become a full-fledged leader. And who better to help her develop those skills than Mulcahy? Fortune’s 2007 cover story, “Xerox’s Dynamic Duo,” explored the delicate power-sharing between the two women. Hard-charging and blunt, Burns admitted to “letting my big mouth drive the discussion” and conceded, “Patience is not one of my strengths.”

So Mulcahy helped coach her in both areas. Says Burns: “Anne has taught me that 90% is getting the rest of the organization to line up. Anne is a master at that.”

Burns ascended through engineering and product development — sharing her expertise in those areas with Mulcahy, who shared her own skills in sales and HR. When Mulcahy became CEO in August 2001, she tapped Burns to lead manufacturing, which happened to be one of the toughest jobs in the company. As Burns was renegotiating a contract with 2,000 unionized workers in Rochester, N.Y., she was simultaneously exploring sales and closures of the facilities where these people worked. Burns was also recovering from a hysterectomy. She held talks from her hospital bed and later from her living room.

The mother of two children (a sophomore at MIT and a junior in high school), Burns is also on the boards of American Express (AXP) and Boston Scientific (BSX). At Xerox, she’s taking the helm at another challenging juncture. Demand for printers is weak; the strong U.S. dollar has been squeezing profits. Xerox stock is down 50% in the past year. It’s trading below $7 .

Fortunately, Burns is used to making the best of a tough situation. She told the Worcester Poly grads last weekend, “This old notion that work is drudgery is nonsense.  Most days, even back when Xerox was under siege, I could not wait to get to the office.  I love my work. And you should too.”

CNNMoney interviews Burns on cost-cutting and investment in new technology

Pattie interviewed Burns at a Most Powerful Women dinner in New York last May. The panel also featured Andrea Jung, CEO of Avon (AVP) and Ann Moore, CEO of Time Inc.

Click here to watch video of the leaders reflect on their experiences traveling and working abroad.

Click here to watch video of the leaders discussing what it took to get to the corner office and stay there.

Click here to watch video of the leaders sharing stories about their mentors.

I am a Xerox retiree of 34 years and will be affected by the recent company decision to eliminate medical benefits for the Flex Plan retirees on Medicare in 2010. My medical expenses have gone from 5% to 18% of my yearly expenses in just 9 years. In 2010, an additional $3100 will be added to my medical costs. Xerox has said that the $11M it is eliminating for the retirees is part of the cost cutting in their plans. Yet, when the company executives were fined in the early 2000s, the company covered these fines with $20-30M at a time when things were tough in the company. Why is it that the retirees that help built the company to the great reputation it once had are the ones to suffer do to poor management decisions.

Posted By Vincent Cilento, Rochester, NY : May 25, 2009 6:00 pm

We are so very proud of both Anne and Ursula! Congratulations to them both!

Posted By Gerri Elliott, Redmond, WA : May 24, 2009 6:30 pm

Ursula is certainly a wonderful success story and as a Xerox retiree I wish her well. We need the company to be strong and profitable. And I am pleased to hear of her devotion to her Mother. May I ask her this: Ursula, would your Mother have cast aside thousands of Xerox retirees by cutting off their health care allowance after they had spent 25-40 years of their lives building the company you now head? How sad that your tenure begins with such an immoral and unethical stain on your resume.

Posted By Rick, Arlington, TX : May 24, 2009 9:49 am

In a stunning show of dominance over disadvantage, Xerox management recently informed retirees on the corporation’s least costly healthcare benefits plan that Xerox will eliminate contributions to their Flex Plan retirees who are 65 or older in 2010. This breaks the company’s corporate commitments and ignores core values that Xerox has espoused for more than four decades.
Xerox’s decision to break their word to former employees has sent retirees into a scramble to find the additional monies needed to maintain their healthcare insurance. Flex Plan retirees were already reeling from Xerox’s 2003 decision to cap company contributions to healthcare plans, a chilling action for retirees who will likely face serious medical issues in the course of their retirement.
Retirees are amazed at the insensitivity of senior Xerox executives. Cutting these benefits impacts thousands of vulnerable retirees and cost the company less than $11 million in 2008, a figure that pales in comparison to the $21 million cost of compensation packages just that Anne, Ursula and Zimmerman gave themselves the same year. The cost savings from this benefits elimination disproportionally impacts former employees while Xerox’s bottom line remains positive. Rumors abound that eliminating the Flex Plan benefits won’t be the last benefit cut, a sorry commentary on a once great company.
When Xerox faced bankruptcy in 2003, the company capped contributions to Flex Plan healthcare benefits as a means to contain costs and the retirees accepted this to sustain company survival. When cuts impact those most vulnerable while padding executives’ pockets, and when cuts mean breaking corporate commitments, eliminating these promised healthcare benefits exhibits greed. For a corporation whose handbook maintains, “We value our employees” and “We behave responsibly as a corporate citizen,” Xerox’s failure to uphold vital promises is unconscionable.

Posted By David Coriale, Webster, NY : May 24, 2009 8:43 am
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Pattie SellersPatricia Sellers has written some of Fortune's most talked-about cover stories, including "Can Meg Whitman Save California?", Melinda Gates ("The $100 Billion Woman"), "MySpace Cowboys," Martha Stewart ("I cannot be destroyed"), Ted Turner ("Gone with the Wind") and Oprah Winfrey ("Oprah Inc."). And she has broken ground with insightful pieces on career management issues such as ego ("Get Over Yourself!"), and "Charisma: Do You Need It? Can You Get It?" Pattie chairs the annual Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business, philanthropy, government, academia, and the arts. And she has helped oversee Fortune's "Most Powerful Women in Business" cover package since its launch in 1998. She started at Fortune in 1984, covering the big consumer brand companies.
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Every year Fortune and the U.S. State Department sponsor the Global Women Leaders Mentoring Partnership, which brings rising-star women from developing countries to the U.S. to work closely with participants of the annual Fortune Most Powerful Women Summit - among them CEOs Andrea Jung of Avon, Ann Moore of Time Inc., and Ursula Burns of Xerox.
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