From the pinnacles of power by Fortune editor at large Patricia Sellers
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April 9, 2009, 11:57 am

Guest Post: Andrew Carnegie, version 2.0

Photo courtesy of Marcena Peterson

Photo courtesy of Marcena Peterson

By John Wood, Founder & Executive Chairman of Room to Read

Here’s a quick history quiz. If someone mentions Andrew Carnegie, what image immediately comes to mind? Greedy capitalist union-busting robber baron? Benefactor of thousands of community libraries? Or both? No matter what people think of old Andy’s business ethics, historians agree that Carnegie’s focus on creating community libraries is one of the greatest philanthropic legacies of all time.

When Carnegie grew up in 19th Century Scotland, books were considered to be a luxury item, accessible only to the rich. The poor, who made up the majority of the population, could not hope to better themselves through reading. Carnegie thought this was blatantly unfair, and late in his life he decided to do something about it. The result: more than 2,500 libraries across North America that have paid dividends for tens of millions of people, for several generations.

Fast forward by a century, to 1999. I am a burned out Microsoft (MSFT) executive who plans the ultimate escape: an 18-day, 200-mile trek in the Himalayas. No cell phone, no email, nothing to stand in the way of breathing the mountain air and trekking for hours a day to an awe-inspiring 18,000-foot pass along the Nepal/Tibet border.

On the first day of the trek, fate had me cross paths with an “education resource officer” who invited me to join on his inspection route of the local schools. He introduced me to some children–more than 400–sitting on the dirt floor of the school’s library. In addition to no desks, the library also had no chairs, no shelves, and most importantly, no books.

Not wanting to be obnoxious, I said to the headmaster: “This is a beautiful library. Thank you for showing it to me. Just one question: Where exactly do you keep the books hidden?” He pointed to a cabinet in the back of the room with a prominent padlock. The school had so few books, he said, that they were treated as precious treasures. Unlocking the door, he showed me the meager supply: 20 books.

Even more depressing than the quantity was the quality. The few books the school owned had been left behind by well-meaning backpackers who wanted to help. But when you trek the Himalayas, you generally don’t have extra room in your backpack for a copy of Cat in the Hat or Clifford the Big Red Dog. Consequently, the piece-meal library consisted of a Danielle Steel romance novel (complete with the bodice-ripping cover), James Joyce and Umberto Eco.

The headmaster noticed my concern, and explained: “We are too poor to afford education. But until we have education, we will always be poor.”

That’s when it hit me. This was just like Andrew Carnegie’s youth. Over 100 years later, nobody had acted to solve the exact same problem. My mind traveled to all the places I’d visited where kids had asked me for something as simple as a book or a pencil. Post-Khmer Rouge Cambodia. The Mekong Delta of Vietnam. Post-apartheid South Africa. I already knew the statistics: over 800 million people across the developing world lacked basic literacy.  That is one out of every seven human beings, and 98% of them are in the poorest countries. But it took this little school in the mountain town of Bahundanda, Nepal to take these dry statistics and make them into a reality I could visualize.

A spark was lit, and the spark soon became a bonfire.

After acting on the headmaster’s request and traveling back to the school a year later with 3,000 books on the back of six rented donkeys, I was overwhelmed by the wide eyes and bright smiles of the students. They were so excited to see, for the first time in their lives, brightly-colored children’s books. Within two months, I had quit Microsoft to devote my life to what people told me was a crazy idea: I would try to become the Andrew Carnegie of the developing world by equalizing access to books and educational resources.

Less than a decade later, the organization I founded, Room to Read, has opened more than 7,000 libraries and 765 schools. We have placed more than five million books into the hands of eager young readers in Cambodia, Laos, India, Nepal, South Africa, Sri Lanka, Vietnam and Zambia. Over three million children have access to this network.

Yet this is only the tip of the iceberg. Today, over a billion kids lack access to a proper library. This seems a moral failure of our world. Books are the ultimate way to help people to help themselves, to offer them a hand up rather than a hand out. All of us who are well off almost inevitably have our education to thank, and it seems logical to pay this gift forward by reaching out to kids who can take control of their own lives if they gain an education via the gift of literacy.

At Microsoft, we used to say “Go Big, or Go Home!” With so many kids in the developing world craving education as the ultimate ticket out of poverty, it seems an opportune time to think big about helping them. If a generation of business and philanthropic leaders were to do for the developing world what Carnegie did for the U.S., it would be one hell of a legacy to leave. For over a century, the world has avoided emulating one of the most successful charitable investments of all time. Rather than trying to re-invent the wheel, why not instead aim for a successful version 2.0?

So I am going to propose a challenge to another billionaire entrepreneur – do you want to join forces, and become the Andrew Carnegie of the developing world? Jeff Bezos at Amazon.com (AMZN), Larry Ellison at Oracle (ORCL), George Soros , Sergey Brin and Larry Page at Google (GOOG)– can we talk?

John Wood is Founder & Executive Chairman of Room to Read, a San Francisco-based NGO dedicated to changing the world through education. With the help of corporate donors like Credit Suisse Group, Goldman Sachs (GS), Qualcomm (QCOM), Scholastic (SCHL) and Microsoft, his team has spearheaded the construction of over 750 schools and 7,000 libraries with five million books serving three million children across the developing world. He is the author of Leaving Microsoft to Change the World, which was chosen by Amazon.com as one of the Top Ten Business Narratives of 2006.

You can donate to Room to Read but the organization, I understand from the website, will NOT take used books. They have to be new. I can understand that any old books will not do, but many of us have acess to many wonderful “almost new” books that is seems a waste not to take these kinds of children’s books. We are not all wealthy so I would think in these economic times these books could make the same difference as a brand new book.

That said, the work and book by John Woods is totally inspiring.

Posted By anna, Northampton, MA, USA : May 13, 2009 5:36 am

Simply inspiring work. Thanks for sharing.
http://www.jadeleonard.com

Posted By Jade, Melbourne, Victoria, Asutralia. : April 17, 2009 2:06 am

Great post! I’ve been a volunteer with Room to Read for over seven years and will say that there is plenty of opportunity and need for all types of support. R2R has a great program called Students Helping Students to support student groups at elementary, middle and high schools. College students can partner with Better World Books to donate used textbooks for resale, the proceeds of which can go to Room to Read. And most major cities in the US and abroad have a volunteer fundraising chapter. As David S said, R2R offers the opportunity to make a direct, measurable, immediate impact on the world.

Posted By Adri, Chicago, IL : April 14, 2009 11:38 am

Great article John! For people interested in getting involved/donations please visit http://www.roomtoread.org. I heard John speak at a Power Within engagement in Calgary two years ago, read his book and felt compelled to get involved. For me Room to Read offers the best investment of my philanthropy dollars.

Posted By Barb, Calgary, Alberta, Canada : April 13, 2009 10:02 am

Right now there is a challenge grant to match EVERY dollar donated to Room to Read designated for LAOS. Great opportunity to double the results of one’s gift!
The need is great, the children worthy.
World Change Starts with Educated Children. Let’s do it!
http://www.roomtoread.org

Posted By Elsa Brule New York, NY : April 11, 2009 11:23 pm

Hey John, nice idea and initiative…and although those people you mention at the end of the article may help (and it would be really useful) you need the help of millions of “Johns”, like me, and the others reading this article. Is there where this project will make a difference, when we all start helping. Maybe the biggest challenge is finding the “how” millions of people around the world can help you help.

Posted By Yak, Buenos Aires, Argentina : April 10, 2009 2:37 pm

This is very inspiring. I have read his book. I am originally from Nepal, the country where John’s “spark” ignited. I attended a similar school in my childhood (in the 70’s). At our kindergarten age, we used dirt (dust) placed on a wooden plank to write alphabets. Many rural schools are still in the same condition. As already commented by Preeti, not only Billionaires, but all of middle class people can make a huge difference by contributing a small amount at a time.

Posted By Dilli Neupane, Washington, DC : April 10, 2009 10:28 am

Preeti,
You can donate books. Info on how to do that is posted at Room to Read’s web page under “Frequently Asked Questions”

or follow this link: http://www.roomtoread.org/about/questions/donations.html#q12

Posted By Dilli Neupane, Washington DC : April 10, 2009 10:19 am

After a long search for an effective efficient sustainable vehicle for my philanthropy, I finally settled on Room To Read. For anyone from a college student, to a young parent, to a wealthy entrepreneur who is looking for “value” in an NGO, you should really look at Room to Read as an existing organization that can allow you to have an IMMEDIATE impact on the world.

To a wealthy individual who believes in the positive impact of literacy, you have two choices. Spend a great deal of time, energy and money to attempt to build a model like Room to Read and maybe have an impact in a few years OR immediately tap into this organization and be able to visit the children you want to impact in their new school or library before the first of July.

Posted By David S. Lesperance Toronto Canada : April 10, 2009 8:46 am

Hey, the kids can really learn a lot more from Umberto Eco than Dr Seuss.

Posted By Alvin, Phoenix, Arizona : April 10, 2009 7:49 am

John is an incredible inspiration and what he has done with Room to Read is miraculous – everyone needs to read his book: “Leaving Microsoft to Change the World.” It will inspire you to follow your heart and live your passion. Thanks John and Room to Read for inspiring me and helping so many children/communities around the world. Marcy Morrison, Careers with Wings/Children with Wings (www.careerswithwings.com)

Posted By Marcy Morrison, La Jolla, CA : April 9, 2009 5:42 pm

Inspiring! I have to ask why the challenge goes out to Billionaire entrepreneurs only – there’s a lot that the middle class can do to help. As a mom of two kids, I’ve always wanted to find a way to pass on books to projects such as this one that go a long way towards helping children in the developing world. Perhaps there is a way that I’m not aware of – how can I donate books that make their way into these libraries?

Posted By Preeti, Redwood City, CA : April 9, 2009 12:24 pm
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