From the pinnacles of power by Fortune editor at large Patricia Sellers
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December 2, 2008, 4:41 pm

Power Point: It’s all about housing

“It started with housing. It will end with housing.”

- FDIC Chairman Sheila Bair this afternoon at the Fortune 500 Forum in Washington, D.C. Bair talked about the need for the federal government to deploy some of its billions to help reduce foreclosures. She hit a wall with her recent $24 billion loan-modification proposal (Treasury Secretary Hank Paulson, who spoke here yesterday, refused to divvy TARP bailout funds for that), but Bair hopes to make headway in the Obama administration. “It’s never too late,” she said, noting that mortgage distress will likely last until 2010. Though her FDIC job, technically, is about assuring that bank customers don’t lose a dime on their deposits (and indeed, since the FDIC’s creation in 1933, they never have), the crux of the current crisis happens to be housing, so Bair has made herself protector-in-chief of the American homeowner too. “Until we get foreclosures under control, I do not see the light at the end of the tunnel,” she said. “The housing market has to find its bottom.”

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Pattie SellersPatricia Sellers has written some of Fortune's most talked-about cover stories, including "Can Meg Whitman Save California?", Melinda Gates ("The $100 Billion Woman"), "MySpace Cowboys," Martha Stewart ("I cannot be destroyed"), Ted Turner ("Gone with the Wind") and Oprah Winfrey ("Oprah Inc."). And she has broken ground with insightful pieces on career management issues such as ego ("Get Over Yourself!"), and "Charisma: Do You Need It? Can You Get It?" Pattie chairs the annual Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business, philanthropy, government, academia, and the arts. And she has helped oversee Fortune's "Most Powerful Women in Business" cover package since its launch in 1998. She started at Fortune in 1984, covering the big consumer brand companies.
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