Postcards

How the power players do it - by Fortune senior editor at large Patricia Sellers

Power Point: It's all about housing

December 2, 2008: 4:41 PM ET

"It started with housing. It will end with housing."

- FDIC Chairman Sheila Bair this afternoon at the Fortune 500 Forum in Washington, D.C. Bair talked about the need for the federal government to deploy some of its billions to help reduce foreclosures. She hit a wall with her recent $24 billion loan-modification proposal (Treasury Secretary Hank Paulson, who spoke here yesterday, refused to divvy TARP bailout funds for that), but Bair hopes to make headway in the Obama administration. "It's never too late," she said, noting that mortgage distress will likely last until 2010. Though her FDIC job, technically, is about assuring that bank customers don't lose a dime on their deposits (and indeed, since the FDIC's creation in 1933, they never have), the crux of the current crisis happens to be housing, so Bair has made herself protector-in-chief of the American homeowner too. "Until we get foreclosures under control, I do not see the light at the end of the tunnel," she said. "The housing market has to find its bottom."

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About This Author
Pattie Sellers
Patricia Sellers
Senior Editor at Large, Fortune
Executive Director of MPW/Live Content, Time Inc.

Fortune senior editor at large Pattie Sellers has written some of Fortune's most talked-about cover stories, including "Marissa Mayer: Ready to Rumble at Yahoo," "Oprah's Next Act," "Can Meg Whitman Save California?" "The $100 Billion Woman" (Melinda Gates), and "Remodeling Martha" (Martha Stewart). She has helped oversee Fortune's "Most Powerful Women in Business" package every year since its launch in 1998. Pattie is Executive Director of the Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business and beyond. She oversees MPW programs that enable women leaders to extend their influence and empower the next generation—such as Fortune MPW Entrepreneurs and the Fortune-U.S. State Department Global Women Leaders Mentoring Partnership. Beyond her Fortune duties, she is also developing Live Content across Time Inc. Pattie grew up in Allentown, PA, graduated from the University of Virginia, and started at Fortune in 1984. Her blog, Postcards, is about how power players lead, manage others, and navigate their careers.

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