Leadership by Geoff Colvin

Power Point: Pay the price

October 21, 2008: 5:51 PM ET

"When you go out there and compete, absolutely bring all of yourself. Pay the price."

-- Ilana Kloss, CEO and commissioner of World TeamTennis. Over breakfast this morning with Kloss and Karen Durkin, the CEO of the Women's Sports Foundation, we chatted about the topic of today's post on Postcards: how to stretch your talent. Kloss, who once ranked No. 1 in doubles tennis worldwide, and Durkin, a former standout swimmer and golfer, said that doing everything in your power to win--and knowing that you tried so hard--breeds the confidence that distinguishes champions. And this advice applies off the court or the field as well. When Billie Jean King, who runs World TeamTennis with Kloss, is prepping for a speech or appearance, "She drives us crazy, absolutely crazy, planning for everything and anything to go wrong," Kloss said. "She'll say, 'What about this? What about that? What if this happens?' By the time Billie gets on stage or on the court, she's laid out every possible scenario in her mind. And at that point, she's totally calm."

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Pattie Sellers
Patricia Sellers
Senior Editor at Large, Fortune
Executive Director of MPW/Live Content, Time Inc.

Fortune senior editor at large Pattie Sellers has written some of Fortune's most talked-about cover stories, including "Marissa Mayer: Ready to Rumble at Yahoo," "Oprah's Next Act," "Can Meg Whitman Save California?" "The $100 Billion Woman" (Melinda Gates), and "Remodeling Martha" (Martha Stewart). She has helped oversee Fortune's "Most Powerful Women in Business" package every year since its launch in 1998. Pattie is Executive Director of the Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business and beyond. She oversees MPW programs that enable women leaders to extend their influence and empower the next generation—such as Fortune MPW Entrepreneurs and the Fortune-U.S. State Department Global Women Leaders Mentoring Partnership. Beyond her Fortune duties, she is also developing Live Content across Time Inc. Pattie grew up in Allentown, PA, graduated from the University of Virginia, and started at Fortune in 1984. Her blog, Postcards, is about how power players lead, manage others, and navigate their careers.

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