From the pinnacles of power by Fortune editor at large Patricia Sellers
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August 7, 2008, 2:04 pm

Book boom: the Twilight phenomenon

Am I out of it, or what?

Not until last weekend did I hear of the Twilight series. You know it? Twilight is the young-adult phenom that is the sagging book industry’s greatest hope since Harry Potter. The last in the three-year-old, four-book series, Breaking Dawn, got a 3.2 million-book run. In the first 24 hours after its release last Saturday, Borders (BGP) reportedly sold 250,000 copies. Barnes & Noble (BKS) and Amazon (AMZN) aren’t disclosing sales.

Like Harry Potter, Twilight comes from a first-time author, and her success is about as unlikely as J.K. Rowling’s. Five years ago, Stephenie Meyer was a stay-at-home mom with three kids in Phoenix and no dreams of literary stardom. But she had a dream, literally, about an ordinary teenage girl and the handsome, passionate fellow who loved her. It was a perfectly promising romantic pairing, except the boy was a vampire. Next day, Meyer wrote her dream down. She wrote and wrote and publishers recognized a commercial opportunity. Meyer, 34, and her publisher, Little, Brown, have cleverly marketed the Twilight series online. Fan sites have proliferated.

To better grasp this phenomenon, I called Katherine Courtney, a 17-year-old pal of mine who bought Breaking Dawn in Rehoboth Beach, Del., last weekend. She took two days to finish 700+ pages. “It’s all about forbidden love,” she says. “Edward is so drawn to Bella’s blood. He wants to love her and kill her. It’s those opposing forces.” Katherine has read all four Twilight books and says that this latest one is “the most captivating.”

Let the boys have Harry Potter, Katherine says. She and her girlfriends adore Edward and Bella. “Harry Potter is all mythical,” she notes. “With Twilight, you get both the mythical and the human world.”


I HAVE READ ALL FOUR OF THE BOOKS. THEY ARE GREAT. I CAN’T WAIT WAIT FOR THE DVD TO COME OUT. THESE BOOKS YOU JUST CAN’T PUT THEM DOWN. YOU JUST HAVE TO SEE WHAT AWAITS BELLA AND EDWARD. IT IS SOOOO GOOOD!!!!!!

Posted By MELYNDA—LOCKHART,TX.78644 : March 13, 2009 12:37 am

I love your books very much. They sure kept me busy over the christmas break. I have to admit it was way better than Harry Potter;) Now all I have to do is watch the movie. I can’t wait.

Posted By Josie Cheyenne, Wyoming : January 28, 2009 1:01 pm

I am 34 years old and I love this book series! From the agent for Mr. Jackson Rathbone who is in the movie “I have seen a rough cut and the movie is just as good as the books if not better, and I love the books. The chemistry between Kristen and Robert is amazing”

Just wanted to pass this charity event information off while I am here!

Tickets for O.K.I.. Twilight charity movie event are now on sale. All proceeds for the event benefit The Center for Women & Family.

The event will be held on Friday November 21, 2008 and will feature a private midnight screening of the much anticipated movie “Twilight” based on the popular book by the same name written by Stephenie Meyer. In addition to the private screening tickets include dinner, live music, commemorative tee shirt and goody bag.

The evening will also include games and contests as well as a silent auction and raffle featuring autographed and Twilight related swag donated by various Twilight cast members and Summit Entertainment.

Sponsors include Borders Book Stores, http://www.Vamipre.com, Louisville Slugger, Z Salon, Twilight Lexicon, Dixie Dozen Theaters, Ink Works, iOR Consulting & Design, Zebra pens, Real Men Glitter, Bauer Candy and Vampirewear.com

Tickets for the event can be purchased at http://www.realmenglitter.com/twilightmovierelease.com

O.K.I Twilight is a fan group for the areas of Ohio, Kentucky and Indiana.

Posted By Cindy Louisville Kentucky : October 14, 2008 11:40 pm

I am an 11 year old girl and I am obsessed with the Twilight series!!!
I cried myself to sleep for the 5 nights after I finishd Vreaking Dawn and Istill keep telling people that my life is over!!
I don’t know about you – but i believe – honestly truly believe – in vampires.
EDWARD CULLEN is real and I’m gonna find him!!!!

I LOVE YOU STEPHENIE MEYER!!!!!!!!!!!♥

Posted By Samantha Cackeysville Maryland : September 2, 2008 5:41 pm

the books are fine but the movie is probably going to suck,
probably as much as eragon.

Posted By matt : August 17, 2008 11:37 am

I’m a Harry Potter lover all the way! But when I had to have back surgery last year I needed some new books I went to Hasting’s only planning to buy HP but a sales lady told me to give Twilight a chance and when she told me that it was about a vampire and a human in love I laughed at her and said yeah right this book is probally crap. She said read it and then come back next week and tell me its crap. I went home and started reading next thing I know my mom is knocking on my door saying its five in the morning I had finish the book in one sitting picked it up again and started reading again. I was bitten by Twilight. New Moon swept me up I was truly happy for bella and jacob but I’m never gonna be able to read that book again. Eclipse was amazing I loved it. Breaking Dawn was of course the best. Everyone got there fairy tale ending. The spark between Edward and Bella seemed like it dimmed but was stronger than ever.Jake got his true love and the drama between him and Rosalie was hilarous loved all those blonde jokes. I hope that I get to see another Twilight book on the shelf someday. Stephenie thank you for a true love story and for something so mythical but real at the same time you’d think bella and edward where sitting on your bed with you. I’m reading breaking dawn for the 5th time. Twilight IS the life after Harry Potter.

Posted By Sarah, Amarillo Texas : August 11, 2008 12:52 pm

I am a 35 yr old mother of two, originally not wanting to read the book because I hear it was a teen drama\love story. I have to say that I have been captivated by these books. I read the first three, finished Breaking Dawn within the first 4 days and started my second reading of it yesterday. I hope that Mrs. Meyer writes other books and continues the story of Edward and Bella. Brilliant!

Posted By Marie, Houston, Texas : August 10, 2008 6:43 pm

I am a thirteen year old girl who didn’t know anything about this series until i visited my best friend’s house in Rhode Island. She was going to the book release party for Breaking Dawn and she wanted me to come with her. She gave me Twilight to read and within three days I finished the whole series. I literally cried when I finished Breaking Dawn. I love to read, and I never thought anything would top the Harry Potter series but the Twilight Saga did, when I would read the book I felt like I was there with Bella, I could feel Edward’s cold arms around me. Stephenie Meyer did an amazing job with this series! Thank you so much.

Posted By Nellie, Norwalk, Connecticut : August 10, 2008 12:19 pm

After reading the first book, I was heartbroken to wake up without Edward Cullen Beside me. I just finished Breaking Dawn in 2 days, as a teenager, I have never cried giggled and cringed so much in my life! I found myself yelling at Bella for being so dim at sometimes, and having to close the book after every few chapters to swoon!

Posted By Lauren. Glasgow. : August 10, 2008 9:31 am

This book definitely changed my perspective on ALL guys. I feel like I’m comparing everyone to Edward because he’s just so perfect. (besides him being a vampire, i really don’t mind)
I feel a little lost now that the series is over and I have nothing to read. Nothing else interests me, except for Bella and Edwards story.

Dec. 12th! can’t wait for the movie!

Posted By Genna, Palm Beach, Fl. : August 10, 2008 1:16 am

i’ve read the first two books and am buying the third tomorrow. i don’t know what it is about these books. i was crying reading the end of the second one. every character is how i imagined. edward is perfect as is bella. the movie is going to be the very height of my winter

Posted By Iona, Chelteham, England : August 9, 2008 3:35 pm

I loved the Harry Potter books, and I still do. But when I started reading the Twilight Saga the word obbsessed took on a whole different meaning. I read each book in less than 24 hours. These books grab you by the collar and pull you in, the hate and love and passion in the books are so vivid that you can’t help being involved with the story. Too many a time have my friends and I had engrossed disscussions on the books; talking so much about the characters that a person would have though they were real people we knew.

The books really make you feel like they’re happening, they’re realistic – love happens. And that makes them even more likeable too.

Posted By Rebecca England : August 9, 2008 3:00 pm

I’m glad to see I’m not the only one who throws the word obsessed around! I too only JUST found out about this series a few days ago and thought I would give the first book a try. I read half of it the first evening and went out the next day and bought the other 3! Thay are absolutely amazing.

Posted By Nicole, Victoria CANADA : August 9, 2008 1:39 pm

I LOVE the Twilight series. I only recently found out about the books. I bought the first three books a week before Breaking Dawn was released. I was instantly hooked.I’m glad I didn’t have long to wait for the fourth book. A week seemed like forever! Anyway.. Breaking Dawn was bitter sweet. I couldn’t wait to read it, ( I of course loved it! ) but was sad when I was finished. Knowing that this was the last book in the series. I can only hope that Stephenie Meyer will miss Bella and Edward enough to one day write another Twilight book. Until then I am looking forward to Midnight Sun and the movie.

Posted By Christine, Boston,MA : August 9, 2008 10:25 am

everything that mick just wrote is the exact same for me.

to say that i am obsessed with this series is an understatement. what am i going to do with my days and nights from now on?

edward and bella are perfect for each other and he is everything that a girl wants in a guy (take notes boys).

and i can’t wait for midnight sun to come out (edward’s perspective of twilight :) )

Posted By Shelly, Bracebridge, ON : August 9, 2008 12:47 am

I am a 35 year old mother of 5 boys. My 21 year old sister let me borrow the first 3 books. I read them in 4 days then I couldn’t wait for the 4th book. I read it in less than 48 hours. Needless to say my husband is glad I am finished (laundry).
This story takes a hold of you. These characters become real to you. They make you laugh and cry. I even caught myself yelling at Bella more than once for being stupid!
I can’t understand why people are so upset with Breaking Dawn, it was perfect! The guy got the girl and the girl kept her best friend.
So there were a few misspelled words, who cares, it was a truly beautiful story that I hope it not ending any time soon!

Posted By Jamie Lane, Georgia : August 8, 2008 11:48 pm

For me, “obsessed” is an understatement. I was forced into reading the first novel by a friend who gave me two weeks to “borrow” the book. (I use borrow as a light term because she came over one day and said “read it, and I’ll be back in 2 weeks to pick it up”).
Two weeks was a bit generous, i finished the first three books within the week and then let my love for the book develop even more while waiting for the fourth book to come out.

I guess what is most appealing about the book is the fact that it is believeable! It’s unlike HP because it incorporates the human world. The love in the book is not some corny teenage romance, it’s TRUE love, the kind of love that people dream about and too few actually get to experience. It gives young girls hope and also empowers them to go for what they believe in, and it could teach a few men in this world a thing or two about how to treat a lady (especially the one that they love). Edward is EVERYTHING any girl wants to see in a husband, a boyfriend, a partner … any male … too bad he’s just a fictional character.

Posted By micK, Fergus ON : August 8, 2008 2:07 pm

yea, same for me i do like reading harry potter and watching the movies, but for me im more into twilight its more romantic and i guess thats why its more appealing to me, im pretty obsessed :-)

Posted By Eisha, Stafford VA : August 8, 2008 1:08 pm

I love the harry potter series beacuse it doesn’t go around one charactor like twilight, Harry Potter makes the other charactors get more mature and is more creative.

Twilight is a good Romance/Horror book. It has a great plot and keeps the reader guessing and it never stop suprising you.

Posted By Paula. Grand Rapids, MI : August 8, 2008 11:46 am

My 15 year old daughter finished all 3 books within 2 weeks and is now on the 4th. She insisted that I would enjoy it and kept trying to persuade me to read it. I thought it would be to juvenile for my taste but eventually gave in to her wide-eyed excitement every time she explained the book and the characters. Guess what? I loved the first book – I read it in 4 days (in place of watching reruns on TV). I am now on the second book and it has my attention too! I think what is great about this book, aside from the vampire thing, there is a lot of chivalry – you know the whole protecting, loving funny all the things that teenage boys aren’t doing these days! So, if the first book was good, I’m looking forward to the next 3!

Posted By Gwen, Orange County, CA : August 8, 2008 11:07 am

I know, I like harry potter too and Im a girl. I just like them both, but differently. Twilight is more romantic, but harry potter is a more fun, creative book to read.

Posted By sara, bangor, maine : August 8, 2008 2:36 am

“Harry Potter is all mythical,” she notes. “With Twilight, you get both the mythical and the human world.”

That is EXACTLY why I love this series. Usually I’m not much into fairy tales and such and when my friend told me to pick up Twilight I was skepitcal the instant I heard what the plot involved. But soon after I finished the 3rd chapter, I was in love. Meyer is able to create a magical world, all the while, strangely enough making it seem almost… real. It kind of makes me want to rethink the way us “humans” see the world. ;)

Posted By Chelsea, Fredericksburg, Va : August 7, 2008 10:50 pm

I really love Harry Potter and I read Twilight and thought it was the same material over and over.The ending was good but I still prefer HP. I know a lot of people who in love with Twilight and not many don’t like it once they finish the last page.But that’s just my opinion many others would disagree.

Posted By Alice Sterling, VA : August 7, 2008 9:44 pm

I just heard about the Twilight Saga too, and bought the first book a week ago Tuesday and finished in one sitting, I bought the next two books on Thursday and finished them both on Saturday, then Sunday I bought the final chapter. I am 65, far from a young adult and yet I thoroughly enjoyed her writing. Not as edgy as Buffy the Vampire Slayer, but the characters, story lines were very interesting. I had a hard time with the last 1/4 of the final verse Breaking Dawn, it did get a little ‘out there’ but Bella and Edward is a great love story.

Posted By Anonymous : August 7, 2008 9:07 pm

Borders Group Inc. (BGP) is a dying horse and a money drain. The best thing, in the long-run, for this once proud company is dies a quiet death and be absorbed by another comapny.

The lack of vision and incomtenence of the senior management says that the target price should be 1-2 dollars and is being propped up by institional buyers who don’t want to show ahuge loss on their books.

Posted By Jon, Indianapolis,In : August 7, 2008 6:43 pm

The Twilight series does sell well, but Meyer herself will be a force in the industry. Her first novel for adults, The Host, has remained on best seller lists for some time now, which means she has written four best selling novels in the past five years and shows no signs of slowing.

Posted By Dorothy, Evans, GA : August 7, 2008 6:15 pm

HARRY POTTER ISNT JUST FOR BOYS YOU KNOW!!!!!!!! I AM A GIRL AND ILOVE HARRY POTTER!!!!!

Posted By Anonymous : August 7, 2008 5:16 pm
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