From the pinnacles of power by Fortune editor at large Patricia Sellers
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June 12, 2008, 2:19 pm

JetBlue founder speaks out about his ADD

David Neeleman

When I was in my mid-thirties, I diagnosed myself with ADD. My mom sent me a book called Driven to Distractionby Ed Hallowell. My little brother had been diagnosed and she said, “I think you might want to read this book because I think you may have the same thing.” So I didn’t read the book, obviously, because I couldn’t do that.

But eventually I did, and there were criteria for several different characteristics of someone with ADD. When I got through reading, it was this huge epiphany for me. I thought, wow, that’s it.

I struggled a lot in school. I really had a hard time with standardized tests, staying focused and absorbing information from a written page into my brain. It was tough. I thought I was stupid, that I didn’t have what the other kids had. In third grade, sitting inside at recess, not being able to go out, because I couldn’t get my work done. That was difficult.

But my parents were always positive. They always tried to get me to look on the bright side and tried to let me know that I had other talents that maybe would be better than just reading something on a page.

So I chose to speak about my ADD, especially when I got back to New York. We live in Connecticut, and the parents were so demanding of these kids. I came up with all these names of schools, Bucknell and Williams — all these schools I’d never even heard of before that were the end-all be-all for these parents. If these kids didn’t get into these schools, they were going to be failures. And I said, well, timeout. A lot of people dropped out of college because they had other talents and went on to be greater success.

After I started talking publicly, Dr. Hallowell heard about it and actually called me and said, “Do you want to be diagnosed?” I said, “Yes.” He came down and we had an interview for a few hours. On his way out the door I said, “Doctor?” He said, “Oh, yeah, big time.”

So I’ve been diagnosed. I’ve got that going for me, which is nice.

David Neeleman founded JetBlue Airways (JBLU) in 1999 and built it into America’s eighth largest airline. He was pushed out by the JetBlue board in May 2007 after a Valentine’s Day ice storm exposed JetBlue’s management and customer service weaknesses. He’s now busy starting an airline, Azul, in Brazil.

Some of the most remarkable and creative people around us may have Adult ADHD, which results largely from untreated childhood ADD. Congratulations, and thanks are due to David Neeleman for bringing this issue square and centre on the main table. It has to do with our irrational belief that high n-Ach (need for Achievement) implies success. Wahtever happened to instilling basic morals and good living principles in our kids !

Posted By KNV Venkat Karimanasseri, New York, NY : July 9, 2008 12:57 pm

I would like to commend David Neeleman for his willingness to be so transparent about his ADD (& possible dyslexia – 40% of people with ADD are also dyslexic). I test children/adults for dyslexia and mention him as an example of the gifting that comes with being “wired” with ADD/dyslexia – creativity, intuitiveness, and “thinking outside of the box”. Thank you David, for being who you are! Airline travel would never be what it is today if it were not for your contribution of “ticketless” travel.
(For more info on dyslexia, go to:
http://www.BrightSolutions.us)

Posted By Deborah Haag, Laguna Niguel, CA : July 2, 2008 10:14 pm

It is a tribute to the stupidity of the Jet Blue board that Neeleman was pushed out.

Posted By Alan, Orleans, MA : June 24, 2008 12:18 pm
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