Black Friday 2009 thwarts shopping habits, and sleep too
I’ve been reading Credit Suisse (CS) analyst Gary Balter’s reports on hardline retailers since the mid-’90s, when I wrote about companies like Home Depot (HD) and Sears (SHLD). Balter is not only a savvy analyst. He’s also a very good writer. This morning at 7:17, Balter emailed this note to clients about Black Friday shopping, which he titled “Bring Back the Good Old Days.” I’m on his email list, so I read it and enjoyed it so much that I asked him if we could reprint it on Postcards. “Absolutely,” Balter replied. So here’s a veteran Wall Street analyst on how Black Friday 2010 is upending our holiday shopping rituals.–Patricia Sellers
Guest Post by Gary Balter, managing director and senior analyst, Credit Suisse
What is happening to America? For years, we looked forward to getting together with the in-laws on Thanksgiving, watching some football, eating some turkey, and most important, pouring through every Black Friday ad and dividing up which stores we would each wait in line for. Waking up at 3 a.m., we would not only rush to get in line but would be in communication with the team–figuring out if Circuit City had fewer people in line, by 4 a.m. knowing if we would get one of the better door-busters at Best Buy (BBY), what the lines were like at Wal-Mart (WMT), etc.
Things began to change well before the Internet. About six years ago, CompUSA (SYX) decided to begin its Black Friday sales at midnight. That meant getting in line on the way back from turkey dinner, and then getting but a few hours of sleep before beginning the hunt in the a.m. Of course, since it seemed that every CompUSA purchase required one to fill out a rebate form, that effort used up any time otherwise reserved for sleep.
Returning home from all stores by 8 a.m. at the latest, we would call the family and discuss splitting up the prizes, meeting somewhere between New York and Allentown, Pa., to celebrate together. Total savings on anything we really needed was likely nothing, but the thrill of the hunt kept us going. Friends of our cousins, when meeting us, would know exactly which product we had waited for and how much money we had “saved.”
A few years ago, sites like bfads.net started to compare all of the Black Friday ads. Although it made it easier, it seemed to take the thrill out of comparing the products. However, even with that, we still had the cold weather to look forward to the next morning.
About four years ago, our world changed. We discovered that in some stores, including Circuit City, one could go online on Thanksgiving and buy the Black Friday ads. The following year, others followed, but the better stores still kept their best sales for those who would wait in line.
This year, we are getting Black Friday sales for weeks before Black Friday at Sears, Kmart, Wal-Mart and Best Buy, among others, and have the ability to buy just about every ad on-line, with many stores opening on Thanksgiving. Looking at what looked like prizes worth standing in line for, at Staples (SPLS), for example, we were dismayed to read that we could buy the same products on-line from 6 a.m. to 10 a.m. That is going to hurt sales of winter clothing, as we won’t have to stand in below-zero temperatures for that sliver of a savings.
May we suggest that someone in the government, at least in the colder northern states, pass a law that does not allow one to call savings ‘Black Friday’ until Black Friday? Until then, enjoy the warmth, and Happy Thanksgiving.
Power Point: Heed the ham!
“All of a sudden this ham… hit me full long in the face and ’bout knocked me cuckoo.”
–Celebrity cook and Food Network star Paula Deen, who was hit in the face by a ham today while volunteering at an Atlanta food drive. Deen, who was helping to unload 25,000 pounds of meat donated to a local food bank, was the honored guest at a recent “Fortune Most Powerful Women Evening With…” dinner in Atlanta, where she told the guests, “Ladies, I have got a revelation: Eat the cookies. And chase them with bacon.” (Click here for Pattie’s post about Deen and the career wisdom she served up at the event.) –Jessica Shambora
Ex-White House Press Secretary: Straight talk on careers
by Jessica Shambora

Former White House press secretary Dana Perino (third from left) at the Minute Mentoring event she coordinated. Photo courtesy of Charlotte Sellmyer.
Dana Perino is only 37 years old and already has the title “White House Press Secretary” on her resume.
But at age 25, after working on Capitol Hill for two and a half years, she was saying to herself, “I thought I’d be further along than this.”
All around her, it seemed, men were leap-frogging into higher positions. She wasn’t sure which path would help her advance her own career.
That early confusion and uncertainty makes Perino particularly sensitive to young women in the same predicament today. She is, not surprisingly, also someone whom ambitious young women look to for advice. They ask her what they should do: Go to grad school? Ask for a promotion? Stay in D.C. or work on a local campaign?
Perino, who is now chief issues counselor at PR giant Burson-Marsteller (WPPGY), was struggling to find the time to respond to multitudinous requests when she thought up a solution that she calls “Minute Mentoring.” It’s speed dating applied to mentoring. She coordinated the first event last Thursday in D.C. at the offices of Bracewell & Giuliani, with the help of Susan Molinari, the former New York Congresswoman who is a senior principal at the law firm. (Read yesterday’s post about the Minute Mentoring event.).
Perino had lots of advice to dole out, some of it gathered within the corridors of the White House. Like the time her predecessor as press secretary, the late Tony Snow, told her that she would be briefing the press the following day. All she could think about was the challenge of replacing the man she calls “one of the greatest to ever grace the podium.”
Snow told her, “You’re better at this than you think you are.” And it’s a message Perino passes on to other women who doubt themselves. “It applies to everything in your life, not just your job. You’re a better friend, sister, wife, mother, daughter than you think you are.”
Perino, who was President Bush’s spokesperson for close to two years until he left office last January, told the young women that she used to catch Condoleezza Rice for quick questions as the former Secretary of State made her way from the Oval Office to the Roosevelt Room. “Some of the most effective meetings you’ll have will be in the hallway,” she said.
Perino also had plenty of practical tips:
On self-enrichment: “Turn off the television and read. One hour of reality TV is fun; four hours is destructive. Enrich your brain. Reading makes you a better writer. A lot of men and women coming out of college today are not good writers and it’s very frustrating.”
On health and battling stress: “Find a healthy fitness activity and start incorporating it into your daily life.” Each day before heading to the White House, Perino used to do one hour on the elliptical machine while reading the newspaper.
On taking risks: “Don’t be afraid to move.” Perino shared her own story of moving to England and San Diego before arriving back in D.C. at the job that led to her position at the White House. And she told the young women that if they wanted to run for Congress, they’d have to go back home. “You can’t run for office in D.C.”
What struck Perino the most about the inaugural Minute Mentoring event? The eagerness of well-known, accomplished women to be mentors, whatever their party affiliation. “For as partisan as this town is,” she says, “when it comes to women helping other women, there is no partisanship.”
Portraits of Powerful Women
With so many movers and shakers gathered at the Fortune Most Powerful Women Summit in September, we jumped at the chance to capture some of them on film. Xerox (XRX) CEO Ursula Burns, McDonald’s (MCD) USA COO Jan Fields, and Google (GOOG) VP of Search Products and User Experience Marissa Mayer are among the portraits you’ll find in this gallery, shot by another notable woman, photographer Robyn Twomey. A regular contributor Fortune, Twomey also shot Bill Gates Jr. and Sr. for the cover of our Best Advice issue this year. –Jessica Shambora
Career advice in a minute–or 10
by Patricia Sellers

Former White House press secretary Dana Perino (third from left) at the Minute Mentoring event she coordinated. Photo courtesy of Charlotte Sellmyer.
What good is having power unless you give it away?
The quickest and easiest way of dispensing power–and career advice–might be what I saw one night last week in Washington, D.C. It’s called Minute Mentoring. It’s speed dating applied to mentoring.
This pairing of role models and wannabes was beautifully orchestrated chaos. Last Thursday evening, 15 high-powered D.C. women parked themselves inside 15 offices at law firm Bracewell & Giuliani, and in a complex round robin of 10-minute sessions, advised 15 trios of young women how to navigate their careers.
Minute Mentoring is the brainchild of Dana Perino, the former White House Press Secretary in the Bush Administration. She’s now at public relations giant Burson-Marsteller. The idea to apply speed dating to career counseling struck Perino last May, after she gave a speech to a group of young female Congressional staffers and as usual, they converged around her afterwards, asking for “just 15 minutes of your time…I know you’re really busy, but please….Can you just have a quick cup of coffee with me?”
Perino’s notion of “one-stop shopping” for career advice gelled two months ago on her way home from the Fortune Most Powerful Women Summit. On the plane, she was sitting in a row with Bracewell & Giuliani’s Susan Molinari and Dee Martin, who were fellow Summit attendees. They loved Perino’s idea–and they said, they’d host a Minute Mentoring event.
On Thursday at Bracewell’s K Street offices, the 15 mentors who dished advice hastily (a loud whistle marked the start and stop of each 10-minute session) included CNN political correspondent Candy Crowley, Meet the Press executive producer Betsy Fischer, former Clinton White House Press Secretary DeeDee Myers, APCO Worldwide CEO Margery Kraus, Pfizer (PFE) government relations VP Maria Cino, and Fortune Washington Editor Nina Easton, as well as Molinari and Perino.
Over the next couple of weeks on Postcards, my colleague Jessica Shambora will dish to you the career advice and lessons we heard. Meantime, check out this story about the Minute Mentoring event in Saturday’s Washington Post.
And since we’re on the topic of mentoring, I want to mention that the makers of a documentary film called Miss Representation flew in from California to film Jessica at the Minute Mentoring event. They had previously interviewed both Jess and me since we’ve been studying women and power–the topic of the film–for years. They’re so impressed with Jess, as a young star journalist, that they’ve decided to feature her prominently in the film, due out next year.
Good for Jess. And good for mentoring in general. We at Fortune, incidentally, have three programs, through the MPWomen Summit, to help women leaders mentor: a Fortune-U.S. State Department Mentoring Partnership that each year brings rising-star women from developing countries to shadow women leaders in the U.S.; a mentoring partnership with Exxon Mobil (XOM), that pairs math and science experts in the MPWomen community with college students; and a new partnership with American Express (AXP) to find extraordinary female entrepreneurs and expose them to Fortune 500 executives and other female leaders.
Sharing the power is what it’s about, really.
Power Point: Oprah says, “Own yourself”
“If I lost control of the business, I’d lose myself–or at least the ability to be myself. Owning myself is a way to be myself.”
–Oprah Winfrey, in “The Business of Being Oprah,” a 2002 cover story that I wrote about the billionaire media titan. Back then, Oprah was figuring out who she wanted to be, beyond a daytime talk-show host. She had recently (and warily) formed a partnership with Hearst–from which O magazine was born. But she’d rejected every and all offers to license her name for big money. Having been abused as a child, control meant everything to her, she told me.
And it still does. But now she’s taking a giant step, announcing on the air today that she’ll leave broadcast TV after the next season, her 25th on air, to move to cable. Her start-up, OWN, is a 50-50 venture with Discovery Communications (DISCA). “Twenty five years feels right in my bones, and it feels right in my spirit,” she said, fighting tears, at the end of her program this afternoon.
For more on Oprah’s new network, read “Behind Oprah’s next big move,” posted earlier today. And catch me with Anderson Cooper tonight at 10 p.m. Eastern on CNN’s AC 360.
Behind Oprah’s next big move
by Patricia Sellers
Now that Oprah Winfrey is talking about her life-changing moves–to cable from broadcast TV and to Los Angeles from Chicago–I have to say: I’m not surprised at all.
After all, Oprah, who says she’ll end her daytime show in September 2011, does things only one way: with her full self in the game.
What I know for sure (and she does too): Building a major cable network will take all of the most popular woman on TV.
When I spoke with Winfrey a year ago (on the afternoon of Election Day 2008, when she was flying high as Barack Obama was hours away from winning the Presidency), she told me about her plans to go into cable. We were talking because I was profiling Tom Freston, the former CEO of Viacom (VIAB), whom she had chased around the world–literally–trying to lure the peripatetic corporate refugee to run Harpo, her media conglomerate.
Winfrey, 55, didn’t persuade Freston to become her CEO. But she did bring him on as a consultant to OWN, the cable network about empowerment and life purpose that she’s now in the throes of developing. “I believe in signs,” Winfrey told me that day, going on to explain how David Zaslav, the CEO of Discovery Communications (DISCA), first lured her to think about moving from broadcast to cable. Visiting her at her Harpo office in Chicago in May 2007, Zaslav said to her: “Today, there’s MTV and CNN and Discovery and a few brands that will impact people in years ahead.”
Zaslav, a former NBC Universal (GE) executive who was aiming to build his own legacy at Discovery, asked Winfrey to think about owning her own TV platform as a way to extend her presence after she’s no longer here physically.
The “sign” Oprah saw? She grabbed Zaslav’s hand, led him to her desk, and pulled a piece of paper from her drawer. On the piece of paper, she had written a note to herself, years earlier, plotting her own TV network: OWN: the Oprah Winfrey Network. This was the same name as Zaslav was suggesting she call her new channel.
And so it is OWN–a Los-Angeles-based venture that’s been marked by repeated launch delays. In February, when I did the Freston story, the target date was early 2010; now it’s January 2011.
Developing a new major network is no easy task. But OWN is taking over the prime TV “real estate” of Discovery Health, which will put it in 70 million homes at its start. That’s a huge help. Still, it isn’t as big a plus as OWN’s No.1 asset: Oprah herself.
NBCU’s “Trash TV”: the full view
I told you that NBC Universal (GE) is decorating its “Green is Universal” eco-campaign this week with a strange but cool art project inside 30 Rock. An environmental muralist named Tom Deininger spent all afternoon yesterday inside Studio 8H–the home of Saturday Night Live–with 300-plus inner-city school kids and NBC staffers building a massive wall relief completely out of trash.
That’s right. 100% garbage. Used cue cards from Late Night with Jimmy Fallon. Old cassette tapes from NBC Sports. Junked CDs and DVDs.
I told you I’d share what these oddball artists created–and here you go.
The mega-mural is based on a photo called Aspen Groves by the late, great Ansel Adams. NBCU hasn’t decided where they’ll put the mural on public display. But it’ll likely be a public school or community space somewhere in New York City. Any takers?
Power Point: How to pick a magazine cover
“Young is better than old,
Pretty is better than ugly,
Rich is better than poor,
T.V. is better than music,
Music is better than movies,
Movies are better than sports,
Anything is better than politics,
And nothing is better than the celebrity dead.”
–Stolley’s Law of Covers, created by Dick Stolley, senior editorial advisor to Time Inc., and founding editor, People. A legend of the magazine world, he made history when he secured the rights the Zapruder footage immediately following JFK’s assassination.
In a Q&A emailed to Time Inc. employees today, Stolley included an addendum to his law: “Obama has changed the “anything is better than politics” rule, but that won’t last forever.” Unfortunately 2009 offered too much proof of his rule about celebrity deaths. For more from Stolley, check out this photo gallery at Life.com where he shares some favorite photos from his years working at LIFE. –Jessica Shambora
NBCU gives new meaning to “Trash TV”
While the top execs at NBC Universal (GE) are consumed with closing their deal to merge into Comcast (CMCSA), they’ve found a little time to do some good for the planet. You can’t miss this week’s “Green is Universal” campaign if you watch CNBC (featuring Green Stocks to Watch) or the Tonight Show (Jay Leno races eco-friendly cars in the Ford (F) Green Car Challenge) or Top Chef, where the focus tonight is on organic and sustainable ingredients.
On Law & Order: SVU, they even make a big deal of switching to energy-efficient light bulbs. I’m not kidding.
While this eco-effort on screen gets pretty silly, there’s a cool thing happening today inside NBCU–at Studio 8H, the home of Saturday Night Live. An environmental artist named Tom Deininger and a bunch of New York City middle-school students are building a massive mural out of trash that’s re-purposed, recycled, or reclaimed from all around the company.
Measuring 8×36 feet, this is bona-fide TV trash: cue cards from Saturday Night Live and Late Night with Jimmy Fallon, thousands of discarded CDs and DVDs, hundreds of NBC Sports tape cassettes.
I know about Deininger because he built one of his eco-murals out of 100% trash at Brainstorm Green, Fortune’s confab last April. (Lonnie Lardner, a onetime TV news reporter whose Los Angeles-based firm Creative Voltage brought Deininger to Brainstorm Green, also works on art installations for the Fortune Most Powerful Women Summit.) Here’s a shot of Deininger at work:
Deininger and the kids are supposed to finish their organized chaos at NBCU at 5pm today. Once it’s done, we’ll post a picture here on Postcards.
Co-founder and creative director of Tory Burch LLC
- Black Friday 2009 thwarts shopping habits, and sleep too
- Power Point: Heed the ham!
- Ex-White House Press Secretary: Straight talk on careers
- Portraits of Powerful Women
- Career advice in a minute–or 10
- Power Point: Oprah says, “Own yourself”
- Behind Oprah’s next big move
- NBCU’s “Trash TV”: the full view
- Power Point: How to pick a magazine cover
- NBCU gives new meaning to “Trash TV”
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