FORTUNE -- Jennifer Goodman Linn lived the kind of life that a lot young people aspire to. She grew up in a good family in New Jersey, went to Duke University, graduated Harvard Business School ('99), married a fellow HBS grad, and worked for McKinsey, Ann Taylor (ANN) and Viacom (VIA), where she rose to SVP of brand marketing for the kids' TV network Nickelodeon.
When Jennifer, at age 33, was diagnosed with MFH sarcoma, a rare type of cancer that originates in the body's soft tissues, she opted to fight the fight, applying the same sort of focus and discipline that helped her succeed in her career. An avid cyclist, Jennifer and her husband, David, recruited their friends to come together to an indoor cycling event and ride for a cause: to fund research into rare cancers, which surprisingly afflict more than 50% of cancer patients.
Early on, Jen dreamed of raising $10,000. By asking every one of their friends to captain a team – and urging team members to tap their friends for donations -- Jen and Dave raised $250,000 in 2007, the launch year. The doctors at New York's Memorial Sloan Kettering who were working to save Jen's life were so impressed that they agreed in 2009 to make Cycle for Survival an official MSK fundraiser. Meanwhile Equinox, the chain of upscale health clubs, signed on as a founding partner.
Before she died at age 40 in July 2011, Jen saw Cycle for Survival go national, with events in New York, Chicago and San Francisco. The charity raised $4.7 million that year. That's an amazing feat, though nothing compared to what the program does today. This past Sunday morning, 16,000 cyclists took part in Cycle for Survival at Equinox clubs in 13 cities across the U.S. Facebook (FB), Blackstone (BX), Piper Jaffray (PJC), law firm Akin Gump and executive recruiter Russell Reynolds were among the businesses that had bands of weekend warriors riding to blaring hip-hop. Team DB NYC, representing Deutsche Bank (DB), raised more than $473,000 for cancer. These folks rode at a jam-packed Equinox in Rockefeller Center, where Jen's mom roamed the gym floor in a blue satin robe and boxing gloves. At noon, Dave Linn, Jen's husband, triumphantly held up a check for $19.5 million.
That's how much Cycle for Survival has raised so far this year (you can donate here until April 1). Total money raised since 2007: more than $51 million, making Cycle for Survival the fastest-growing athletic fundraiser in the U.S. (its operators claim) and one that merits more recognition than it's received. Event sponsors including Coca-Cola's (KO) Smartwater, AOL (AOL) and News Corp. (NWSA) enable Cycle for Survival to send 100% of its donations to Memorial Sloan Kettering to fund clinical trials and research studies of rare cancers. MSK CEO and president Dr. Craig Thompson told the sweaty hundreds at Rock Center that Cycle for Survival helped create a Center for Molecular Oncology, where researchers profile rare cancers individually to determine what goes wrong in cells, discover new mutations, and ultimately chase a cure.
This year's riders included a broad range of people impacted by cancer. Equinox President Sarah Robb O'Hagan introduced me to Carla Hassan, PepsiCo's (PEP) CMO for the Middle East and Africa region, who came from Dubai with her husband Tariq, an exec at ad giant Omnicom (OMC); they were riding with "Noor's Army," a team supporting their six-year-old daughter Noor, who was diagnosed with a rare cancer two years ago and is now in remission. Ethan Zohn, who won $1 million on the third season of CBS's (CBS) Survivor and then twice survived Hodgkin's lymphoma, was there at Rock Center as well. "Cancer doesn't care who you are, what your goals are, how much money you have or whether you've suffered before," he preached to the Rock Center crowd. "Do you know what a miracle looks like to a cancer patient? Successful research and new drugs." Zohn went on to say that a new drug emerged just in time to match his exact form of cancer.
Seth Meyers, NBC's new prince of late-night, was also pumping the pedals at Rock Center—he rides every year as one of Jen's friends and fans. NBC Universal (CMCSA) SVP Brett Goodman, Jen's brother, says that one of Cycle for Survival's unexpected benefits is its way of connecting young people to the cancer cause. "Cancer donors are mostly older people," he explains. "Cycle for Survival brings the age way down. That, to me, is the best part of this. Twentysomethings and thirtysomethings who normally wouldn't do anything with Memorial Sloan Kettering are sucked in."
Meanwhile, Dave Linn, 41, juggles his time running Oak Point Partners, an investment firm that he owns with his brother Eric, and building Cycle for Survival in honor of his late wife. Asked if their philanthropic startup is bigger already that he envisioned, he replies, "Oh yeah." Would Jen be amazed to see what Cycle for Survival has become? "That's a tougher question," he says, smiling. "She had big dreams, but I'm pretty sure that this is even beyond what she imagined."
Watch Jen's story on Cycle for Survival's website here. And see her talk about living without fear:
FORTUNE -- Karen Peetz occupies a unique perch to learn lessons from crises. She is president of Bank of New York Mellon (BK), a Fortune 500 company that weathered the financial crisis well but had its reputation tarred along with the rest of the industry. Peetz is also on the board of trustees at Penn State University, where, in the wake of the Jerry Sandusky scandal, she raised her hand MOREPatricia Sellers - Feb 26, 2014 10:18 AM ET
Former Coke exec Laurie Ann Goldman was the powerful brand builder behind SPANX founder Sara Blakely's billion-dollar success.
FORTUNE -- SPANX announced yesterday that the CEO Laurie Ann Goldman would be leaving the Atlanta-based company. Despite the surprising management change, Goldman's success with the brand is undeniable.
While on maternity leave in 2001, Coca-Cola (KO) licensing exec Laurie Ann Goldman perused Saks Fifth Avenue in Atlanta in hopes of MOREColleen Leahey, Reporter - Feb 11, 2014 12:27 PM ET
The man who gave Hollywood producer Brian Grazer his daily dose of cultural knowledge now helps companies understand trends. Here's a peek at Brad Grossman's 2014 Zeitguide.
FORTUNE -- I met Brad Grossman about a decade ago when I went to interview Brian Grazer, who is Ron Howard's producing partner and the force behind movies from Apollo 13 to A Beautiful Mind to last year's Rush. Grazer is a fascinating MOREPatricia Sellers - Feb 10, 2014 8:44 AM ET
GM CEO Mary Barra and Google exec Susan Wojcicki, newly in charge of YouTube, show that you can reach the top by staying in one place.
FORTUNE -- Job-hopping can be a path to promotions and big pay for many executives, but the global edition of the Fortune Most Powerful Women list, released today, suggests that there is still value in corporate loyalty. Ten of the 50 executives on the list MOREPatricia Sellers - Feb 6, 2014 11:46 AM ET
A new venture by two prominent startup investors says much about where Silicon Valley money is heading—and much about the void they leave in their wake.
FORTUNE -- Silicon Valley venture capitalists Jennifer Fonstad and Theresia Gouw are leaving their firms and going into business together.
Aspect Ventures is the name. And the most interesting aspect of this startup—besides the cofounders' focus on mobile, which says a lot about where Silicon Valley MOREPatricia Sellers - Feb 5, 2014 9:00 AM ET
This adventurer's weakness could have led to disaster for her and her daredevil team. An extraordinary tale of survival and success.
FORTUNE -- Alison Levine grew up like the a lot of us, did well in school, got an MBA at Duke, worked for Goldman Sachs (GS), tried politics (as deputy finance director in Arnold Schwarzenegger's California gubernatorial campaign) and never felt satisfied. So she started climbing mountains, with inordinate determination. MOREPatricia Sellers - Jan 31, 2014 5:26 AM ET
Weathering storms may make you a better boss. One company's silver linings playbook.
FORTUNE -- Neither wind nor rain nor Arctic blast, now socking the eastern U.S. for the second time this winter, keeps good companies down. If a company is great at its core, it actually strengthens when tested by Mother Nature. One example is Guardian Life Insurance Company, which overhauled its workplace culture thanks to lessons learned in the MOREPatricia Sellers - Jan 22, 2014 8:23 AM ET
From Jacqueline Bisset to Bono to Jennifer Lawrence, the Golden Globe winners delivered flubs, flaws and performances that business executives can learn from.
Guest Post by Mary Civiello
FORTUNE -- The Golden Globe Awards showed us that co-hosts Tina Fey and Amy Poehler are not just one-hit wonders, that 12 Years a Slave and American Hustle are best bets for Oscars, and that too many star performers cannot, for the life of MOREPatricia Sellers - Jan 13, 2014 3:48 PM ET
Facebook exec David Fischer and his dad, Fed choice Stanley Fischer, are both well-suited to work for powerful women bosses.
FORTUNE -- Sheryl Sandberg must be the most politically connected executive in Silicon Valley.
There she was in Washington, D.C., last month when President Obama hosted a powwow with tech honchos at the White House.
Fifteen years earlier, the Facebook (FB) COO served as chief of staff to Larry Summers when he was MOREPatricia Sellers - Jan 13, 2014 11:38 AM ET
|Albertsons to merge with Safeway|
|Everything must go: There's a flood of store closings|
|Jobs report: Hiring picked up in February|
|Alleged Bitcoin creator denies he's the one|
|The real reasons to export U.S. gas|